How Blockchain And AR Technology Are Boosting The Travel And Tourism Industry


In the 21st century, technology is evolving at an unprecedented rate and conceptualising the user experience at the next level. Technologies such as Blockchain, Augmented Reality, Virtual Reality, Big data, and IoT are flourishing in the market. Many big mobile app development companies have accepted these technologies and are contributing their bit to bring a revolution in this era.

What Is Blockchain?

Blockchain, originally blockchain is a continuously growing list of records, known as blocks. These linked blocks provide multiple layers of security using cryptography. A blockchain serves as an open, distributed ledger that is capable of recording the transactions between two parties efficiently and in an authenticated and reliable way.

Blockchain hails as the new “Internet of Trust,” wherein innovators are looking forward to transforming governments, industries, and culture. Many app development companies have started utilising this highly secured technology as the backbone of digital currency. It is already progressing in areas like data security, logistics, transparency, and process simplification.

Today, Bitcoin is one of the leading digital currencies in the market which is now finding other potential uses for the technology. It is known as the digital gold for a good reason. It is the successful cryptocurrency application of blockchain. However, it is still new to the users and the industry. But having a basic knowledge and understanding of this new technology will show its users why it is considered revolutionary.

Travel Industry & Bitcoins

The travel business is truly complex and fragmented. It faces many operational and financial challenges connected with securing and growing the business. Blockchain provides a complete solution in order to protect the customer base and flourish the travel and tourism business. Bitcoin seems to be a natural match for the travel industry. Many mobile app development companies and businesses conduct international business using bitcoins.

Let us find how beneficial Blockchain technology is in the travel industry.

  • It is a form of currency that does not require ATM transactions or currency conversion.
  • It eliminates the hassle for travel agencies to pay those extra transaction fees.
  • It allows consumers to purchase goods and services quickly and easily.
  • It eliminates the long waiting times for travellers.
  • It is beneficial to the travel agencies to flourish their business financially.
  • It allows travel agencies to interact and use multiple currencies.
  • It is highly authenticated and secured.
  • It makes it easy and convenient for travel agencies to book tours.
  • It is also a great way to develop the brand loyalty amongst the market segments.

Many of the top travel agencies have now accepted the cryptocurrency bitcoin. Some of them include Cheapair, Webjet Exclusives, Expedia, and Destinia.

What Is AR Technology?

Augmented reality is the integration of the user’s real-time environment with the partially immersed digital information. This technology utilises the existing environment and then overlays new information on top of it. Augmented reality provides experience through 3D high definition audio and video.

With the introduction of AR technology in the market, the way we interact with the world around us has completely changed. It has led a powerful impact on businesses from entertainment, education, retail, travel to manufacturing Industries. Even mobile app developers have started extracting the best from AR and provide their users with the best they deserve. On mobile devices and smartphones, AR enables its users to see multimedia content through the device’s camera. It enhances the user experience transforming the users into a virtual world involving the real world environment.

Since the boom of Pokemon Go in 2016, AR development has gained a lot of traction in the mobile app world. This is just the rise of AR in the world of technologies.

Travel & Tourism With AR Technology

Mobile app development companies have implemented AR technology and developed great travel apps. Travel and tourism have got a boost with the involvement of AR. Tuscany, specifically built for tourism was the first of the mobile apps used as an interactive and real-time guide. It intends to enhance the visitor and traveler experience.

Let us find the benefits of AR in the Travel industry:

  • It can show directions and routes to the tourist.
  • It helps to translate the signs on the boards while travelling.
  • It gives the travellers a detailed information about sightseeing at a particular location.
  • It helps the users to track and guide the locations by adding the layer of AR technology.
  • It provides a new cultural experience to the mobile app users.

As per stats and future predictions, Augmented Reality and Blockchain will dominate the travel sector in the coming years. It will scale both payments and applications built on these technologies. These technologies have a promising future and can help in flourishing the international business in travel sector and agencies.

Juned Ghanchi

Juned Ahmed is an IT consultant by profession and is working with IndianAppDevelopers, a leading Android app development company. He has more than 5 years of experience in developing and implementing marketing strategies.