How cloud computing is transforming businesses

In the world of cloud computing, ‘’security’’ has been the buzz word of the past few years. Recently though, there has been a shift of focus towards cloud computing benefits such as collaboration, agility and speed.

The new focus of majority of organisations is to break away from the fettered approach of relying on systems that are static and thus unadaptive to change, and focus on moving towards a more liberated environment.

The whole premise of cloud computing is to change the way in which we work. The abundance of the new technology resources enables agility and collaboration on a massive scale which ultimately result in innovation for the organization. This can range from cloud development, building customized processes, 100% web focus mentality and improved communication across the organisation.

A great example of this is Morrisons (leading utility service contractor in the UK), who look after 400,000 homes, efficiently connecting with 1,600 office workers and 4,000 contractors using a variety of communication. They managed to do this by using Grove Group cloud services powered by Google.

According to the Office for National Statistics, almost half of UK internet users are going online via mobile phone data connections, 45% of people surveyed said they made use of the net while out and about, compared with 31% in 2010. The most rapid growth was among younger people, where 71% of internet-connected 16 to 24-year-olds used mobiles.

One of the most crucial aims of organisations is to fulfil the needs of a younger target market. The digital natives of today are becoming increasingly frustrated with organizations that don’t allow them the opportunity to access their information online at all times using the device of their choice.

Tapping into this target market is vital in order for organizations to be able to compete in the ever changing industry. The new economy is driven by young people who understand technology and want to utilize it on their own terms.

A person needs to be able to sit in their office and work on his laptop, then walk into a meeting and continue doing the work on his iPad, and then be able to access his work via his phone from the comfort of his own home.

According to the latest McKinsey Quarterly report, companies that made greater use of web technologies, reported even greater benefits. According to this report successful companies not only tightly integrate Web 2.0 technologies with the work flows of their staff but also create a “networked company,” joining themselves with customers and suppliers through the use of web tools.

This once again underlines the necessity for a tech environment that embraces collaboration and agility as part of their core business processes.

Adoption of these new technologies by forward thinking organizations seems to confirm that the there is a new breed of worker as noted by Johann De Wet. This new breed of worker is technology savvy and is continually entering the job market.

Meeting the requirements of these new workers is causing IT departments to rethink how they become more flexible, scale better, but still maintain compliance to corporate policy and security.

Traditional technologies that are complex and inflexible and seemingly designed for an old economic reality are at odds with the demands of new workers and the new networked and social economy. IT departments are now looking to cloud computing and/or web 2.0 technologies to meet the requirements of the new economic environment filled with workers and consumers that are fully networked, agile, and collaborative.

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Marianna Boguslavsky is a digital marketing consultant and owner of MB Consultancy. She has worked in the UK and SA and is passionate about all things digital. She has worked in the eCommerce, fundraising, publishing and property industries. She has recently ventured into the SaaS industry as the digital consultant for Grove Group. Grove is a Google Enterprise Partner recognised by the Deloitte Fast50 as the 13th fastest growing technology company in the UK and ranked 76th in the Deloitte Fast500 EMEA. Grove serves 1,300 companies and 351,871 users globally. Grove Group strives to bridge the gap between cloud and on-premise solutions.