How Many Social Media Sites Can We Actually Cope With?

Social Media Overload

Maybe because I blog about cloud computing and social media that I am slightly more aware of what is going on out there in cyberspace but recently I hit upon the latest two “hot” social media sites – Pinterest and Gentlemint.

The idea behind both is a themed pinboard interface which members can place items that they find interesting and judging by the lack of comments or “likes” on an awful lot of the items pinned up there it appears that most posters are wasting bandwidth.


The main difference between the two sites – apart from the fact that Gentlemint is targeting the male of the species is that Pinterest allows you to filter by interest whereas with Gentlemint you have to wade through whatever is posted there and, to be honest, there is an awful lot of junk.

As I am typing this the feature items are an ultra-light backpacking stove, someone who has manipulated his moustache into four tips, what I assume is a man in a ski mask with a long beard and someone showing off their wrist tattoo – riveting stuff, not! At least with Pinterest I can filter by what I am interested in and narrow down stuff rather than have to wade through pages of what I consider junk.

Brief Jerky!

But the fact that some social media gurus are swooning over sites like these makes me wonder how many can we actually cope with. I can understand it if you are out of work or retired and have a loathing of daytime TV and have hours to spare but most people squeeze their online lives into spare time in the evening – spouse permitting – breaks at work or while commuting.

I can just about cope with Twitter, a very limited presence on Facebook and Google+ which makes me wonder how many social media sites do you interact with and what length of time you spend there. In the meantime I shall; just dip back into Gentlemint and see if those Brief Jerky edible meat underpants are real or a wind up!

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Kevin Tea is a journalist and marketing communications professional who has worked for some of the leading blue chip companies in the UK and Europe. In the 1990s he became interested in how emerging Internet-based technologies could change the way that people worked and became an administrator on the Telework Europa Forum on CompuServe. With other colleagues he took part in a four year European Commission sponsored project to look at the way that the Internet could benefit remote communities. His blog is a resource for SMEs who want to use cloud computing and Web 2.0 technologies.