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Analysis / Ecommerce

How To Improve SEO Without Breaking The Bank


SEO is crucial to businesses today, but it’s also notoriously expensive. Helping you to rank higher on search engines and making it easier for customers and clients to find you, SEO has the power to significantly boost your profits and build your brand reputation. However, it’s not easy to do it yourself, which is why many businesses turn to SEO specialists to help them.

While some parts of your SEO strategy would be better left to the professionals, there are some basic things you could actually do yourself. If you’re looking to improve your SEO ranking without breaking the bank, below you’ll discover three great ways to do it…

1. Focus On Link Building

Content is an important part of any company’s digital marketing strategy. Not only does it help to build you up as an industry expert and increase brand awareness, but it also provides great SEO benefits too. Specifically, link building and backlinking are going to help you to achieve higher SEO rankings, but only if it’s done correctly. It basically involves linking to an authoritative website related to the content you’re writing about. So, take blogs as an example. By inserting a relevant and useful think to a third-party website, you’ll stand a higher chance of being picked up by search engines such as Google.

2. Make Sure Your Images Are Titled Correctly

Optimising your images is another simple, yet very effective, way to boost your SEO rankings. When adding images to your site, it’s imperative to ensure they are named in accordance to relevant keywords for your business. So, if your images are currently named something along the lines of “img38274.Jpg”, be sure to rename them to match the content of the page.

3. Use A Reliable, Affordable SEO Specialist

These days, there’s plenty of digital marketing professionals you can hire and some offer some pretty competitive rates. If your business is just starting out, or you’re trying to grow, you’ll unlikely have a large amount of time to dedicate to SEO. So, hiring a professional company such as Ingenuity Digital, can help you to significantly boost your rankings, while offering competitive packages.

Overall, it is important to ensure you’re ranking highly and SEO can help you to achieve that. As you can see above, there are some basic things you can do yourself, but it is recommended you hire an SEO specialist to take care of some of the more complex SEO tasks.

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Neil Buckland is a Leeds Business School University graduate and has been working in the Digital Industry for 5 years now. With a particular interest in Business and Global Markets, he has been writing content for various publications since graduating in 2012. When he is not writing, you can find him on the pitch for 5-a-side, reading or enjoying the occasional online video game challenge.