How To Master The Basics Of E-Commerce

ecommerce

When running an e-commerce business, there is a lot you must focus on if you want it to be successful. It is very easy for new store owners to become overwhelmed with the different aspects of their business, and especially their website. Trying to manage social media profiles and other parts of the business can also bring a certain amount of anxiety and frustration.

The following are very easy suggestions for focusing on the major parts of your e-commerce business for an increase in sales, customer satisfaction and order values.

Customer Experience

The design of your e-commerce website is one of the most important factors if you want to succeed in the e-commerce world. The harsh truth is that a customer will not shop at an online store if the website is confusing and complicated to use, especially if there is another online store that offers the same product. Even if the price on the rival site is slightly higher. Therefore, your e-commerce website should be very user friendly. It should be simple and easy for visitors to browse the site. The website should also load in a matter of seconds.

The Website Should Support An Intuitive Experience

The design should also make it simple for customers to submit payments to your website. You can do this by accepting a wide variety of payment options so customers can select their preference. The checkout process should also be very simple with few steps between product selection and the request for payment information. These attributes help to increase customer satisfaction and will help to reduce your abandoned cart rate. It is during the checkout process that e-commerce businesses generally see the highest number of abandoned online shopping carts. This is due to these businesses forcing their customers to go through a lot of steps, or failing to offer convenient electronic payment options.

Content Marketing

Although social media is considered as the cherry on a marketing sundae, the content that is on your website is considered the ice cream. The content that is on your site is the main substance and includes:

  • Quality content
  • List articles
  • White papers
  • Blog posts

These are the things that will retain a visitor’s attention long after they have clicked away from your social media page. Search engine optimisation will also bring in additional visitors to your site when you choose to write about certain topics and add the right keywords. As one Magento agency based in London firmly believes, if you make the content on your e-commerce site appear to be promotional, you will lose sales instead of increase sales. However, your goal is to promote your business. You must be able to create a delicate balance between relevant information along with CTA (call to action) prompts to engage the visitor and to turn the visitor into a customer.

Social Media

There is definitely no doubt that every e-commerce business, no matter the size, should have a few social media accounts. Determining the right ones for your business can be very tricky. Your goal is to maximise the return on your investment, and the best way to do that is to know the audience who is best suited for your product or service. There are some social media platforms that are better suited for this than others.

When you are trying to master the world of e-commerce, it is not an easy road to travel. The good news is that you can use the basics to transform your small business into a global powerhouse.

Ady Wilson

Ady Wilson is a senior full stack database admin and web developer with a penchant for languages – digital and human. On weekends he’s usually marathoning dramatic HBO shows (Game of Thrones) or at the park with the family dog. He loves writing about general tech, cloud, and databases.