How To Use GIS Technology To Improve Your Business

GIS

As a business owner, you understand that it’s important to stay informed on current technology so you can quickly incorporate any new programs that could help your company. One technology you may want to consider is GIS (Geographic Information System). The term GIS can also stand for Geographic Information Science. Either way, both the science and the actual GIS programs can offer many benefits for your business. Here are some ways to incorporate GIS into your business model.

Targeting Marketing

Essentially, GIS involves collecting, storing, organising and displaying data, usually on some sort of map. While it has many applications, one of the ways businesses can use GIS is to analyse customer data for marketing purposes. Having data about your current clients or desired customer base is only helpful if you can view and analyse it in a meaningful way. Using GIS programs, you could import demographics for a certain geographical area and display that data in a map layer. Analysing this data could help you determine a new marketing strategy or decide where to focus your advertising campaign.

Testing & Modelling

Another possible use for GIS in your business involves research, development, and testing. For example, you could use a GIS program to study a map of your local area with data from different transportation options to determine whether or not it’s financially viable to offer incentives for your employees to use public transportation. Delivery and package handling companies can use GIS to determine the most efficient routes for fleet vehicles or decide where to contract with a courier service.

Future Applications

Essentially, GIS allows a user to display and analyse data in relation to geographic information using any number of filters and sorting criteria. This is a powerful tool for any sort of analysis and can be applied to a business model in a number of ways. Because this technology is still advancing rapidly, many applications are still waiting to be discovered. You may find that hiring a GIS expert can help your company stay at the head of the curve in terms of finding ways to benefit from all GIS technology has to offer.

Educational Advantages

GIS is an ever-growing branch of higher education with several options for students. There are both undergraduate and graduate level GIS programs as USC and other universities, as well as several professional certification programs. While many students enter GIS studies from a background in geology or other natural science, there are also many people who are adding GIS certification to engineering disciplines. By its very nature, GIS requires users to have an in-depth understanding of database architecture and critical thinking, two skills that are always useful in the workplace.

GIS programs have many applications in the business world and more are being developed every day. This branch of technology is still relatively new and its limits have not yet been truly tested. Adding GIS into your business model could help you create more effective marketing campaigns or determine cost-effective strategies. Hiring a GIS expert can help your business better organise and analyse customer data. You’ll also benefit from a GIS professional’s expert grasp on data storage and manipulation, as well as excellent problem-solving skills. If you want to make sure your company stays ahead of the field, consider incorporating GIS into your business model.

Ady Wilson

Ady Wilson is a senior full stack database admin and web developer with a penchant for languages – digital and human. On weekends he’s usually marathoning dramatic HBO shows (Game of Thrones) or at the park with the family dog. He loves writing about general tech, cloud, and databases.