Love them or hate them, you’ve got to admit gimmicks often work as a sales ploy – and the Microsoft IE9 Beta Test Drive site is full of gimmicks to whet your appetite about the capabilities of Microsoft’s next browser offering.
Having lost large chunks of market share in recent years, Microsoft (97% in 2003 to just over 60% today) needed to ensure Internet Explorer was at the top of the tree and from the looks of these first offerings it certainly looks like it will be setting the pace.
Aimed at maximising the potential of HTML5 and the dispensation of the need of plug-ins. Faster, smoother and more interactive are some of the selling points of IE9 according to Microsoft who used a uniquely created video created by virtual pop band Gorrillaz at the launch conference to define some of things it can already do.
HTML5 should make it easier for developers to create cutting edge sites without worying about different versions, compatibilies and what add-ons a potential user will have. But it will only succeed in making things easier if the industry fully embraces it. Microsoft obviously are and will be hoping that with IE9 they can steal a march on their competitors.
The Test Drive site is well worth a view with examples of performance improvements, layout options and security features – to get the best flavour you will need to download and install a copy of the IE9 beta.
Just as last week’s Google Instant’s is likely to change the way search engines work in the future, so it looks likely that Microsoft’s latest unveiling is revealing the way we’ll carry out browsing in years to come.
What are your thoughts on IE9? Is the Microsoft brand an advantage or a hindrance?