Is Android “botox” the new enterprise challenge?


In 2011 Google will become, or remain depending on whether you believe Canalys or Nielsen, the dominant smartphone operating system. Although noteworthy on its own, the point that really interests me is that this will likely be achieved by growth in the enterprise and not consumer market.

The popularity of the Blackberry device is gradually receding and opening up space for the iPhone and Android handsets. Jason Perlow of ZDNET points out in a recent column that, in the short term at least, that large, medium and small IT environments will find executives and employees asking for iPhones and iPad. But this is set to change, especially in large organizations.

This is for two main reasons. Firstly, there are the logistical challenges of deploying and developing applications on Android versus the iPhone. Secondly, the ability to partition personal data from corporate data will be essential in the “bring your own” culture which we see growing amongst our own customers.

The mobile enterprise market is clearly a key focus of 2011, having seen both AT&T and T-Mobile USA staking their claims in this space in recent interviews.

So, in 2011 will we be seeing the “Android Botox”? Let me know in the comments below.

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Recognising a need in the fast growing mobile industry to provide the first truly affordable handset testing service, Faraz founded DeviceAnywhere in April 2003. Prior to launching DeviceAnywhere, Faraz was the Director of Solutions at Brience, a mobile WAP applications company, and a Technical Architect at KPMG Consulting. While employed with Brience, he experienced the difficulty and expense required to develop new mobile applications when teams often had to travel abroad to set up testing labs and independently purchase new handsets. The challenge facing the industry presented Faraz with the vision for founding DeviceAnywhere. Faraz has also held technical positions at Oracle, KLA Tencor and AMD. He holds a MS in Electrical Engineering from Stanford University and a BS in Electrical Engineering from the University of Texas at Austin. He is also the lead singer for a local rock band, Kaif.