Is Google Losing Its Magic Touch? Is Priority Inbox A Step Too Far?

An article in ReadWriteCloud about the decline of Google Buzz. I cannot how long ago it was that Buzz burst onto the scene in a blaze of controversy but I was one of the vocal critics who lambasted Google about the way it was introduced and the security and privacy factors that arose from given it open access from the word go. ReadWriteCloud’s article strongly hints that Buzz is dying and the pointers are a total lack of interest in developers using its API to develop third party plugins and applications.

RRC Writes: “Services that are soaring in popularity will get oodles of attention for every feature that is added. Services that are fading get almost no buzz at all. Google Apps, GMail and Google Maps garner excitement for new features. We write about them here on the pages of ReadWriteWeb as do other blogs and news organizations. Google Buzz is getting no attention at all. No one cares when it launches a new feature for developers.

“Google Buzz Track is a case in point.

“Last week, Google Buzz introduced Track in a blog post by Ivaylo Popov of the Google Buzz team. Track is offered through the Google Buzz API. It provides a way for developers to add a search feature that gives the user the ability to find Google Buzz updates on a particular topic such as coffee or tea. The updates come in real-time. It uses Pubsubhubbub.

“This seems kind of interesting but nothing truly super fantastic. But the interest in Google Buzz is so low that not one major technology blog or news organization picked up the story. That says a lot about the degree of interest in Google Buzz, a service that had one of the rockiest starts of any app we have seen in the past year.”

Last week Google trumpeted its latest innovation, the priority inbox. Google’s own blog reports: Gmail has always been pretty good at filtering junk mail into the “spam” folder. But today, in addition to spam, people get a lot of mail that isn’t outright junk but isn’t very important—bologna, or “bacn.” So we’ve evolved Gmail’s filter to address this problem and extended it to not only classify outright spam, but also to help users separate this “bologna” from the important stuff. In a way, Priority Inbox is like your personal assistant, helping you focus on the messages that matter without requiring you to set up complex rules.”

Kevin Tea is a journalist and marketing communications professional who has worked for some of the leading blue chip companies in the UK and Europe. In the 1990s he became interested in how emerging Internet-based technologies could change the way that people worked and became an administrator on the Telework Europa Forum on CompuServe. With other colleagues he took part in a four year European Commission sponsored project to look at the way that the Internet could benefit remote communities. His blog is a resource for SMEs who want to use cloud computing and Web 2.0 technologies.