Is Google’s Latest Move Another Too Far?

So after monochroming its home page to pre-empt the announcement, Google has brightened our lives once again with colour and a new look search to make our lives easier. Or has it?

Is the possibility of computers developing the ability to read our minds one of man’s biggest sci-fi fears? Google Instants as it is being branded does just that. As you type, Google suggest search terms that it thinks you might be looking for – and it’s scarily good too. It is all in the aim of making your searching easier and more efficient, but as well as the potential ‘step too far’ fears it may raise, the new tool might also expose searchers more to internet dangers.

One blog elsewhere is already reporting the potential risk that Google Instant brings. Predicting what a user will type next can see suggestions given that could lead them to potential malicious sites. These scam portals at first glance by name might sound like they are of help but usually result in bug-ridden software being downloaded that only a hefty payment can remove.

And the fears are that with the push towards real-time search the problem will only get worse. The concept of Blackhat SEO as it is refered, aims to make sure links to malicious sites come among top of topical searches. With these scammers already monitoring current trends and adjusting their campaigns accordingly, the fear by some is that Google Instant and real-time search will be of most benefit and easily exploited by rogue sites looking to promote scams, scareware and the like.

So the future of Google Instants might not be as bright as the colourful launch suggested, although for the full effects on SEO and the way we search will probably take several months to come clear.

Do you like Google Instants? So after monochroming its home page to pre-empt the announcement, Google has brightened our lives once again with colour and a new look search to make our lives easier. Or has it?

Is the possibility of computers developing the ability to read our minds one of man’s biggest sci-fi fears? Google Instants as it is being branded does just that. As you type, Google suggest search terms that it thinks you might be looking for – and it’s scarily good too. It is all in the aim of making your searching easier and more efficient, but as well as the potential ‘step too far’ fears it may raise, the new tool might also expose searchers more to internet dangers.

One blog elsewhere is already reporting the potential risk that Google Instant brings. Predicting what a user will type next can see suggestions given that could lead them to potential malicious sites. These scam portals at first glance by name might sound like they are of help but usually result in bug-ridden software being downloaded that only a hefty payment can remove.

And the fears are that with the push towards real-time search the problem will only get worse. The concept of Blackhat SEO as it is refered, aims to make sure links to malicious sites come among top of topical searches. With these scammers already monitoring current trends and adjusting their campaigns accordingly, the fear by some is that Google Instant and real-time search will be of most benefit and easily exploited by rogue sites looking to promote scams, scareware and the like.

So the future of Google Instants might not be as bright as the colourful launch suggested, although for the full effects on SEO and the way we search will probably take several months to come clear.

Do you like Google Instants?

Tim Fuell only joined the Webfusion team last year but having been a customer of the group for more than 10 years, he knew all about their success in the Web hosting field. After writing his Masters thesis on the threat of cybersquatting way back in 1998, he has seen the Internet grow beyond even his wildest dreams. A journalist for over 16 years and a qualified Solicitor, Tim is one of a team of bloggers in the Webfusion stable aiming to educate, inform and assist their online readership.