It’s Chicken Giblet Chucking Time Again: Predictions For 2011

I use the phrase “chucking chicken giblets at the wall and interpreting the patterns” as a sort of get out when I am faced with a situation where there is no real intelligence or information with which to make an informed and intelligent decision.

It has grown into a bit of a catch phrase so I thought I would chuck it into the mix for making some wild guesses and informed predictions about what is going to happen with cloud computing and social media in the coming year. I am not going to look back at my predictions for 2010 as most of them, if I recall, were pretty tongue in cheek. This was largely because the blog and my knowledge of the fields were pretty basic back then but the blog, and I hope me too, have grown in the last 12 months.

1: Cloud computing will continue its growth. OK, maybe this seems like a bit of a no brainer but while cloud computing has grown in 2010 it has done so against some pretty stiff criticism. Privacy, security and data ownership have all given cause for concern, but despite this the growth predictions for cloud computing are pretty phenomenal. The driving factors will be greater flexibility, improved collaboration and productivity and not to mention substantial cost savings over traditional desk-based software packages. Ones to watch – Dropbox, Tungle, DeskAway and Evernote.

2: Cloud computing goes mobile. 2011 will be the year when the mobile Internet goes ballistic. The iPhone, iPad and Android smartphones have blown away the barriers to keeping your business and personal life running while on the move. The mobile cloud will be dominated by Apple, Android devices and Blackberry. Windows 7 mobile will try to keep up and Symbian will slip further into obscurity as far as meaningful mobile Internet issues are concerned.

3: Android will overtake the iPhone. Not exactly a shocker this one. The iPhone is a one manufacturer with one operating system. Android has a multitude of manufacturers with a loyal base of users who would not consider buying anything from Apple. Android is open source and can be adapted, tweaked and generally and technically “buggered about” by manufacturers to enhance their users’ experience.

4: Twitter will start to mature. Despite its growth Twitter has suffered a bit of an identity crisis. Having a stupid name hasn’t exactly helped its credibility as an important marketing and social media tool but 2010 saw it gain a degree of respectability among professionals. All that it needs is for the national press not to concentrate on Z list “celebrities” who tweet about their latest botox treatment and we will be in a stronger position to move forward.

5: The business world will become more fragmented. The next few years will see a greater division between those whom have adopted cloud computing and social media as an integral part of their business process and those who have lagged behind or not bothered to examine the potential and act on that.

Kevin Tea is a journalist and marketing communications professional who has worked for some of the leading blue chip companies in the UK and Europe. In the 1990s he became interested in how emerging Internet-based technologies could change the way that people worked and became an administrator on the Telework Europa Forum on CompuServe. With other colleagues he took part in a four year European Commission sponsored project to look at the way that the Internet could benefit remote communities. His blog is a resource for SMEs who want to use cloud computing and Web 2.0 technologies.