KISS my wi-fi connection: how O2’s getting it right

O2 and I haven’t always seen eye-to-eye.

There was that little unpleasantness a few years back, when both the telecoms giant and its high street reseller were prepared to take money from me, but neither would acknowledge me as a customer when it came to support.

For my part, I must admit to wavering when faced with tempting tariffs from other carriers.

But there are bound to be ups and downs in any long supplier/customer relationship – I was originally with BT Cellnet – and on the whole, I’ve been pretty satisfied.

So when the company announces a really good idea – free public wi-fi hotspots for all – I’m prepared to give credit where it’s due.

The full story’s here on the ever-dependable, and it’s clear that O2’s motives aren’t entirely altruistic. Nevertheless, the gist from Tim Sefton, O2′s new business development director, that current wi-fi services may be putting consumers off, and that the new wi-fi network will offer smartphone users a simpler way to access the Internet, resonates.

It’s yet more proof that KISS – Keep It Simple Stupid – is the way to go if you want to make life easier for your customers and more rewarding for you.

And I wonder how many people – not currently O2 customers – will see free public wi-fi as a reason and an opportunity to swap providers?

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Rod Hirsch is Global Director Brand and Content at Thunderhead. Joining the Thunderhead team in 2010, Rod has spearheaded the development of the Thunderhead voice, building the company’s brand strategy and content and bringing alive its vision and expertise in multi-channel customer engagement. With over 30 years in the business of building brands for B2B clients, Rod has combined strategic thinking and tactical implementation to deliver award-winning programmes for starts-ups and multinationals alike.

  • Do you think that O2 are making the move to more free Wifi so that they can reduce the load on the 3G network so that we can have a better calls service?

    It has been reported that the 3G network in and around London is at full capacity!

    This could be the easiest way of O2 solving the issue with a maxed out capacity and providing a better service without increasing the actual network, which would cost a fortune.