LinkedIn is launching company pages to help businesses attract new customers using trusted, professional product and service recommendations.
The idea is to showcase products and services by making it easy for people to become brand ambassadors, building on word-of-mouth marketing. They are invited to write and share endorsements to build out their own personal brands, highlight expertise and provide value to their connections.
Already, tens of millions of professionals follow more than a million companies on LinkedIn to stay up-to-date on new developments and opportunities. Company pages will make it easier for businesses to engage with these professionals by serving as a dynamic, content-rich profile of record. In addition to product and service endorsements, businesses can display videos, featured product information and targeted ads on their page.
The new pages are powered by LinkedIn’s new InPages platform, which in addition to enabling businesses to highlight product and service recommendations, allows them to spotlight star employees on their LinkedIn Careers tabs.
It all sounds good. But I can’t seem to find any scope for people to leave any negative feedback or constructive criticism. Surely this would lend the whole exercise a little more credibility?