LinkedIn launches personal news service


LinkedIn, the professional social network with more than 90 million members worldwide, launched the beta of LinkedIn Today, a new product that surfaces the top headlines and stories being shared the most on its platform. The idea is to give people a customised view of trending industry.

LinkedIn Today allows people to access professional news through three different lenses – by their connections, industry, and the broader global professional network. Users can see what their connections are reading and they get an industry news digest. They will also have the ability to read what headlines are trending across multiple industries and sources by LinkedIn’s global network of professionals.

People can customise the experience by “following” up to 22 industries, including Internet, real estate, nonprofit and many more. Users can also “follow” specific news sources or choose from a wide range of outlets, from Financial Times to Mashable, to see the most shared headlines by news source in addition to industry.

LinkedIn has also deepened its relationship with Twitter to let people bind their accounts and share updates on both LinkedIn and Twitter. Within the LinkedIn Today product, members can tweet trending news to their Twitter account, as well as post it to a LinkedIn Group and email it directly to their existing LinkedIn connections.

LinkedIn Today will feature relevant StumbleUpon content recommended by the StumbleUpon community of more than 14 million. LinkedIn Today also offers a Top Sources section that recommends news sources that have integrated the LinkedIn Share button on their websites, including, Wall Street Journal Digital Network, CNNMoney, and many more.

The company also announced today, the launch of LinkedIn’s iPhone application version 3.6, which will deliver the LinkedIn Today experience to all iPhone users.

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Sherrilynne Starkie is a consultant at PDMS. For almost 18 years, Sherrilynne has been advising blue-chip organisations on both sides of the pond, covering Britain, Canada and the United States. For three years, Sherrilynne was the Tech Talk columnist for the Isle of Man newspapers. She serves on the steering committee for Isle of Man Women in Business, is on the Executive Council for the Isle of Man Junior Chamber of Commerce. In the past she was on the management committee for the Isle of Man British Computer Society and the marketing committee of Junior Achievement.