LinkedIn’s New ‘Share’ Button

LinkedIn has announced the launch of the it’s new ‘share’ button. Publishers, bloggers and businesses can include a button on their site that lets readers and visitors ’Share on LinkedIn’ by adding a few lines of code to their websites.

In the past, publishers like The Huffington Post have integrated LinkedIn share on their website. Starting today, sites like Bloomberg, Forbes, and the Mercury News’ SiliconValley.com are doing the same. In addition, they are also integrating even more advanced functionality like the ability to sign-in to your site with LinkedIn credentials.

The challenge is for LinkedIn to compete with Twitter and Facebook for users content sharing activity. However, as the ‘business’ social network, this new tool is viable as an effective way to share relevant professional content – news, thought pieces, white papers, or presentations on slideshare – with their business network on LinkedIn.

I think it will take off.

Sherrilynne Starkie is a consultant at PDMS. For almost 18 years, Sherrilynne has been advising blue-chip organisations on both sides of the pond, covering Britain, Canada and the United States. For three years, Sherrilynne was the Tech Talk columnist for the Isle of Man newspapers. She serves on the steering committee for Isle of Man Women in Business, is on the Executive Council for the Isle of Man Junior Chamber of Commerce. In the past she was on the management committee for the Isle of Man British Computer Society and the marketing committee of Junior Achievement.