We have come a long way from prehistoric forms of communications like beacons, smoke signals, and pigeons but the impetus remains the same today: people need to share their emotions and communicate – especially during big events. Today, we just choose to communicate more with our mobile devices. And, in the age of social media people are continuing to rely on text messages (SMS) to share their thoughts.
It’s clear that there are events and moments in time driving people to communicate. Over the last two weeks during the Olympic Games, chatter across social media and communications channels increased. So which events were the most text-worthy? Here is a Top 5 list, courtesy of Sybase 365.
5. TIE: We have a tie in last place, with the last medal awarded at this year’s Olympics going to Ugandan Kiprotich who won the men’s marathon, making him the second Ugandan to ever win Olympic Gold. SMS traffic jumped by 36% as we celebrated his achievement and watched the final medal of 2012 go round his neck.
5. TIE: The same SMS traffic peak was recorded as Andy Murray won the first men’s Tennis singles gold for Great Britain since 1908. SMS traffic shot up to 36% above normal with Brits celebrating the monumental win for Murray, and his revenge on Federer, with friends and family.
4. Spectators gasped as our Queen parachuted into the stadium with James Bond during the Opening Ceremony and shared their surprise with family and friends as SMS traffic jumped 40%.
3. As Team Great Britain won the gold medal in the Men’s Team Cycling Sprint, winning Sir Chris Hoy his 5th Gold medal and putting him on a par with Sir Steve Redgrave, SMS traffic jumped 46% as spectators celebrated much loved Sir Hoy’s monumental achievement.
2. When Team GB entered the stadium as the only nation competing in all 26 sports SMS traffic jumped by 56% as the Brits swelled with pride at the sight of their mighty team.
1. Almost 900 million people watched part of the Opening Ceremony according to the International Olympics Committee, and as The Parade of Nations entered the stadium, SMS traffic jumped a huge 137%.