Smartphones and mobile technology have become the new way of life for most of the consumers. The year 2017 portrays 4.7 billion mobile users who consume digital media on their cell phones. Mobile applications are driving the majority of media consumption, accounting for 7 out of 8 minutes on mobile devices. Apple’s iTunes App Store and Google Play store sums over 3.5 million listed applications that are readily available for download.
However, the number of application downloads and usage of any app has been nominal. As mobile users continue to inundate the consumer market, so have customer’s expectations. However, businesses have failed to engage with the growing consumption of the mobile market. A statistics from Localytics displays an app abandonment rate of 23% which directly affects the revenue generation of the application development industry.
With an overpopulated app market to compete with, applications have a few seconds to impress the users making them to click on the download button. To make a powerful impact with your mobile application, businesses need to understand the ideology and aspects of a successful mobile app developer. In order to bridge the gap between the total number of apps and its engagement make sure the below-stated process and principles are made effective for your mobile app development.
Core Functionality & Goal Of A Mobile App
When the strategies and goal of a particular mobile application are defined, businesses can chart the action plan for an efficient app. Businesses should determine the features, functionalities of the app that will simplify the work for them. They should understand the problems or the roadblocks they might encounter as they develop the application.
The Performance Factor
Crafting any design requires certain considerations that affect performance and usability. Before designing an application, a developer should keep its aesthetics intact. The User interface design of an app has a substantial effect on features, navigation, hardware access, graphics and thus performance. The performance of a mobile app is the sole responsibility of the developer. Businesses should understand this as one of the most crucial signs that will have serious repercussions. High performance can be achieved only when the design discussions accommodate the topic of performance and incorporate these UI factors while developing.
Perfect Balance Between UI & UX Design
The prime goal of a mobile application is to reach out to mobile users and expand the horizon of the brand. By developing user-friendly mobile applications, targeted for users, the principles of the user interface and user experience cannot be neglected. A well-designed app that offers an unmatched user experience is a must for this purpose. The user interface should be layered. This allows different features that unfold while the users interact more with the app.
Design Specific Platform
Mobile platforms are distinct in their appearance and design that outline it. When you consider developing a mobile application for business, there needs to be a decision taken about the specific platforms that the apps should be designed for and also if there are any extended design related requirements. The look and feel of every application on different platforms is distinct. Using similar layouts and design elements across various platforms while checking the feasibility can lead to performance issues.
Choosing The Graphics
Visual Graphics play a significant role in any app. The core reason to know why this would affect the app is it replaces the text on the mobile screen. For example, icons of the power button, play, pause or help will enhance the look and feel of the app. While choosing these graphics, developers should keep in mind that they are not outdated else the new age users will not be able to relate to it and recognise the icons leading to user dissatisfaction. This situation might cause hindrance in acceptance of the mobile app and impact its success.
App Navigation & Exploration
Navigation is one of the factors that contribute to the retention of the app. Mobile users should be convenient in using the app. While developing an app, keep consistency in each section of your app that seamlessly creates an outstanding mobile app. This includes icons, buttons and other key elements that are visible to the users. A right navigation model is also used for integrating each navigation element in the available screen.
Integration Of Mobile App Design Capabilities
App developers should ensure the capabilities of the devices on which the mobile app would be installed and incorporated into the user interface. This includes orientation of the application – landscape or portrait which becomes essential. There is also something for the gestures such as tapping, swiping and many others that users might be unaware of.
Keep The App Simple
App developers must understand the need for the application by any user. The offerings of the app should be delivered with a high level of simplicity. It is better to avoid complex design elements that will have repercussions on the app’s efficiency. This will not only avoid confusion but will also make the app simple to use.
Room For Scalability
Developers need to understand that a device here isn’t just a phone. There should be scalability of application across devices, more specifically between a phone and tablet. Every aspect of the app designed to perfection should be the more-or-less the same with respect to the look, feel and processing of the app across devices, the only change should be if there are some additional features in the device that can be used to provide a better experience to the user.
From the current scenario at the app stores, it is quite evident that user interface and user experience design of a mobile app holds the most important factor as it directly affects the performance of any app, which indirectly affects the ROI of any business. To stay competitive in this cut-throat competition of mobile applications, you need to motivate your users to download your app and visit it frequently. If you use these strategies, your mobile app will have better customer engagement. However, it is useful to a large number of users paying back your efforts with their visits and completes your desired conversion paths.