Mobile Strategies Must Be Adopted For Business Success

Mobile App

Back in September there was a blog about the breakneck speed of mobile growth across the globe and how, from ownership figures to usage amounts to the value of the market itself, the mobile market was booming faster than ever.

A few key pieces of research released recently have clearly revealed that the mobile industry is showing no signs of slowing down.

Firstly, it’s been reported that smartphone apps are set to pass the one million mark within the coming days. With the extent at which the popularity of apps have boomed, it’s hard to believe that the mobile app market is just three and a half years old – we’re currently seeing a whopping average of 2,000 applications enter the mobile marketplace each day.

This figure will no doubt only continue to increase, and organizations that don’t have mobile apps as part of their business strategies are missing out on huge revenue opportunities.

Gartner has also recently released its “Gartner Predicts 2012” report, which provides a variety of insightful outlooks for the year to come in the portable devices market.

The report states that “the pace of change [in the mobile and tablet space] over the next four years will be breathtaking”, and Gartner believes that smartphones and tablets will represent more than 90% of new net growth in device adoption in the coming four years, and this will then result in most client-side applications being made mobile only or mobile first.

Furthermore, according to Gartner, the number of mobile and tablet app development projects will outnumber the number of native PC projects by 4:1 in 2015. The report also states that at least 50% of enterprise email users will rely on a browser, tablet or mobile client, instead of a desktop, by 2016.

To me, these statistics don’t just represent a huge growth in volume of the mobile market. Much more important than the large figures is that these developments as a whole signify a huge change in the world’s perception of mobile.

These reports have shown that no longer are mobiles and tablets considered luxury products, and no longer are mobile services viewed as add-ons to the consumer or enterprise experience.

While consumer mobile apps are already considered a staple part of business to consumer relationships, Gartner’s report shows that businesses are also increasingly comfortable with incorporating portable devices such as smartphones and tablets for enterprise operations.

Clearly, mobile apps will only continue to infiltrate every part of our lives, and all organizations need to ensure that mobile strategies are incorporated into their business plans as a whole – otherwise, they will quickly fall behind the competition.

SHARETweet about this on TwitterShare on LinkedInShare on FacebookShare on Google+Pin on PinterestDigg thisShare on RedditShare on TumblrShare on StumbleUponEmail this to someone

In his current role as the director of product management, Bjorn Hildahl leads Kony’s product strategy and execution. Bjorn brings more than 14 years of experience to Kony, serving in a variety of systems development roles for various software technology companies. Prior to Kony, Bjorn served as the director of technology and client services at mFoundry, a provider of mobile financial services. Previously, he was a software architect at Blackstone Technology Group, a position he accepted after serving as the founder and CEO of Ubiquitos Information. Bjorn earned a bachelor’s degree in Economics from the University of California, Santa Barbara.