If you haven’t got the time, money and resources to develop a full mobile version of your site there are some very quick and useful tricks to make your site more responsive to enhance your customer’s browsing experience.
One of the growing experts in the field is Kristofer Layon – author of Mobilizing Web Sites: Strategies for Mobile Web Implementation – who believes we all should be doing as much as we can to make our websites more web friendly. Last year in .Net magazine he also suggested that step-by-step and in small increments was better than not at all.
Over at Nick La’s Web Designer Wall (@nickla) I found this great post of 5 tips to make your site work better especially for the growing number of smartphones using some nifty CSS. Understanding Min and Max width and relative values may seem common sense to some but even to a hardened hand-coder, we all know too often the simplest solutions are all too obvious to see. Nick’s word-break solution is also the perfect answer to wrapping text for probably the smartphone’s biggest issue, that of dealing with run-on text.
If you just want to make sure you have a presence that is mobilised then Google’s Mobile Landing Page Builder offers some basic templates that can create you at least a mobile friendly landing page for your site.
If you are still not convinced of the need to mobilise then check out Google’s GoMo site. There are some great GetMo guides, but also a useful site tester – the GetMoMeter – to test how your existing site looks on a mobile. If tweaks and cheats are not your style and you now want a fully mobilised version of your site there’s a directory of specialist mobile site build companies you can engage to build for you.
While the short-cuts suggested above are great there really is no better way than thinking mobile first. More and more people now access the web via their smartphone alone, or at least more frequently and that means your heavily invested main website may not be getting the traffic you thought it should.
Your mobile site should be the one you really invest in as that is the one set to be seen by most and certainly most likely to be their first impression of you. That first impression is vital and again is where sites that are not designed ‘mobile first’ fall down. Too often that means they lack originality and look too similar to too many other sites.
Have you already mobilised your site? What were your experiences?