My hairdresser taught me about the new digital economy

hairdresser

I heard the total size of funding in the US Venture Capital market was only 50M USD back in the early seventies. Times have surely changed. But today, entrepreneurialism is a state of mind, as a visit to the hairdresser recently demonstrated to me once again.

As I move around a bit, I often get my hair done at short notice by just turning up at various places and hoping they can fit me in. A few months back, the person doing my hair turned out to be a stylish looking lady of 40 something years. Her’s was a fascinating story all about the new digital economy.

She commuted to the city for a full days’ work, having walked her large dog that morning. She was also a single parent, and had lots to say about her son, so despite working, she was clearly very close and made time for him.

Then she talked about her avid study of the London clubbing scene. She would go to different clubs several nights a week and maintained a blog with a couple of thousand regular visitors tuning in to her opinions on the club scene and specific aspects of it. I don’t know if she realised it but she is clearly a part time online journalist, just specialising in clubbing.

So…on her feet all day, out each night till late, one child, one dog. But she has also tried getting some promotions together and making some money from her contacts and expertise. She told me of a couple of nights she’d organised. So, this is an indefatigable, tireless entrepreneur, and classic in working to earn money in the day so she can try and build the different future at night. Timeless. I really hoped it would go well for her and she could make money from it because we need creative entrepreneurs like that hairdresser in these challenging economic times.

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John Conoley joined Psion in 2008 and has 25 years experience in the technology industry. John has significant experience of working with both direct channels to market and also channel partners such as Value Added Resellers (VARs), Distributors, Systems Integrators and Developers. Before joining Psion, John was head of energy company EON’s Corporate Business Division, responsible for improving the performance and profitability of a division with sales of £1.5bn. Prior to this, John spent many years growing or turning round technology businesses as CEO.