New Gmail Priority Inbox
Heather Buckley, 31/08/2010, posted in "Analysis"
Heather Buckley is Director and co-founder of IT and business training providers Silicon Beach Training. Founded in 1999, Silicon Beach Training run public-scheduled training courses in their Brighton Training ...more info
Heather Buckley is Director and co-founder of IT and business training providers Silicon Beach Training. Founded in 1999, Silicon Beach Training run public-scheduled training courses in their Brighton Training Centre as well as bespoke on-site courses worldwide. Popular courses include Social Media Training, Photoshop Training and PRINCE2 Training, which has recently been launched in Birmingham. Heather writes on the Silicon Beach Training blog with a focus on IT, Project Management and Social Media as well as offering Photoshop knowledge from her experience as a photographer. ...less info
The New Gmail Priority Inbox is going to make Gmail much more viable for mainstream users. Introduced yesterday in Beta, it enables GMail users to prioritise email based on who you contact. So spammers and email marketers are going to the bottom of the pile.
This priority filter is smart – it looks at a lot of things, such as who you email a lot, who you chat with, and who you actually read email from, among other things. In effect it sifts through your communications for you puts your important people at the top of the pile and delegates what it deems to be insignificant to the bottom.
I think this move is totally in tune with the changes in marketing and personal online activity. People want to choose who they allow to suggest products to them. It may depend on an existing relationship with a current supplier or a recommendation from someone they know and trust. Just as we now fast forward through the adverts making them ineffective most of the time because we just choose not to see them, so applications such as GMail are helping us to do this with our every day communications by making intelligent decisions for us by looking at our online behaviour.
It is being rolled out gradually like Google Buzz and soon every GMail account will have. Once it’s activated on your account, you’ll see a prompt asking if you want to enable Priority Inbox. There are a few options to choose from for example:
- you can choose the order of your various in-boxes
- you can choose contacts you’d like to always mark ‘Important’
What’s great about it is there aren’t any rules to set up and you don’t need to ‘teach’ Gmail what is important, it just works.
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