New LinkedIn platform helps increase website engagement

LinkedIn has opened up full access to its new developer platform. In October, the business networking platform announced early access to a new Javascript platform to help make integrating LinkedIn faster and more powerful.

In addition to support for OAuth 2.0 and Javascript APIs, this release also includes new Plugins—self-contained features that can be customised and embedded on a website. For example, website owners can show visitors who they know in a professional context with the Member Profile plugin, and display personalised insights about companies featured on your site with the Company Insider plugin.

The plugins include:

  • Sign In with LinkedIn: makes it easier for users to authenticate or register for your site using their LinkedIn identity
  • Share: a button which enables users to share your website with LinkedIn’s professional audience
  • Member Profile: brings LinkedIn profiles to your site
  • Full Member Profile: brings larger, more detailed LinkedIn profiles to your site
  • Company Profile: displays key company info at-a-glance
  • Company Insider: shows rich company data from several different views
  • Recommend: button enables users to recommend your products and drive traffic back to you.

LinkedIn said the changes were implemented to give users a featherweight way to light up a site and increase engagement, without any costly development overhead. The plugins can be used with only a couple of lines of markup.

LinkedIn says it has also made significant infrastructure improvements to the platform itself. The JavaScript framework now loads significantly faster, and there’s now SSL support. The best way to try things out for yourself is to head over to

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Christian Harris is editor and publisher of BCW. Christian has over 20 years' publishing experience and in that time has contributed to most major IT magazines and Web sites in the UK. He launched BCW in 2009 as he felt there was a need for honest and personal commentary on a wide range of business computing issues. Christian has a BA (Hons) in Publishing from the London College of Communication.