Twitter has had a massive impact on business and social networking, relationship management and marketing, however the platform itself with all its chunkiness and awkwardness has fallen short of capturing the public heart.
Enter Tweetdeck, Seesmic and Hootsuite who were all quick to improve the user experience for browsers and mobile devices. #Newtwitter changes everything! Now twitter is an application providing rich information and ease of use. The new design encourages a deeper exploration of data within Twitter has only been exposed in bits and pieces by third-party applications before now. Browsing with #Newtwitter is now as rewarding as communicating with it.
Not to go unnoticed is the new design allows more room for advertisements and promotions so expect to see Twitter capitalising more on its substantial network.
Third party applications
Newtwitter is not just another design it is a fundamental change in the company from a free communication tool with very open development opportunities rather like email to a business model where API’s are going to be more controlled and opportunities for third party developers that are more user focused than profit focused will dry up or at least be much more controlled.
Previously, developers took Twitter data and reused it in another context within their own applications and services. #Newtwitter does the opposite – it brings rich embedded content into the site from the web. In the past Twitter’s API’s were developed as a means to enable outside developers to accomplish what the company did not.
NowTwitter is building the best applications in-house. Inevitably the New Twitter Platform will serve Twitter’s interests, whereas third party applications such as Hootsuite, Tweetdeck and Seismic were developed to serve the needs of both the developer and the user community.
The relationship between twitter and third party developers is now a very different one; developers may be frustrated as they’re forced to rethink their projects and products. Users are able to toggle between #newtwitter and the old design for a few weeks, but for developers, there’s no going back.