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How Customer Data Can Influence Your Marketing Efforts

When it comes to planning your marketing campaigns and deciding where to focus your marketing efforts, using customer data effectively can make such a difference to your success. The more you get to know your customers, how they shop, engage and use your products or services, the better you’ll understand how to target them. The more informed you are when it comes to planning in your marketing activities the more success you’ll see when it comes to driving results, after all knowledge is power.

Use The Right Data

To plan accordingly, you need to make sure your data is the best it can be and the most accurate, this isn’t the time for guess work. The data will help to form your strategy, so having the most relevant and up to date data will help you to put together the best plan and allow you to target the right people. Using a customer data platform from specialists can take a lot of headache out of dealing with data and allows you to make informed decisions.

Making Sense Of It All

Once you have the best data, take some time to go through the results to find out who your best customers are, when do they buy or visit your site and which channels do they engage with best. It might be that who you thought were your most engaged customers are not who you’ve been targeting. Looking at the results you’ll be able to start making sense of the data to inform where you should place your efforts. According to this report, 70% of companies say it’s cheaper to retain a customer than acquire a new one. It’s worth taking the time to understand your current customer base so you know how best to target them again.

Put A Plan In Place

After going through the data, understanding your customers and their purchasing habits you’ll be able to take this information and put together a plan. Customer data can be a great focus when it comes to putting together your marketing strategy. Let the data inform and shape your plan at all stages, from initial ideas to delivery methods make sure you’re targeting the right people to see the best results. Check back in at different stages to ensure you’re staying on track and your plan is delivering the results you set out to achieve.

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