Magic Software Appoints Markus Hirsch as Regional Business Development Director of Central Europe

Magic Software Enterprises Ltd. (NASDAQ and TASE: MGIC), a global provider of end-to-end integration and application development solutions, announced today the appointment of Markus Hirsch as Regional Business Development Director of Central Europe.

In the newly created role, Markus Hirsch will levearge his proven business development experience to manage and develop partnerships with independent software vendors, OEM partners, system integrators, value added distributors, resellers and consulting firms in accordance with the recently launched Magic Integration Partner Program. He will report to Stephan Romeder, Vice President Global Business Development at Magic Software.

Markus Hirsch is looking forward to his new role: “With Big Data, IoT and Industry 4.0 becoming a reality, all companies are facing the challenge of mapping increasingly complex business processes with integrated data. Magic Software has the right platform for this purpose. Partners play a crucial role in the integration process, as they can work with us to provide standardized solutions.”

Before joining Magic Software, the sports enthusiast from Munich spent three years as Channel Account Director at LivePerson, a technology provider for online messaging, marketing and analysis. Prior to that, he established a network of technology, integration, hosting and consulting partners as Director Alliances & Channel Sales at e-spirit AG, a solution provider for content management systems. He has extensive know-how in the areas of system engineering, pre-sales, partner and direct sales based on his previous experience at TIBCO Spotfire, BEA Systems, Mercury Interactive, Candle GmbH and Nemetschek AG.

“The creation of this new position underscores our commitment to a growing application integration and middleware software market,” explains Stephan Romeder. “With his many years of experience developing partnerships and his profound knowledge of the middleware and integration market, Markus will play a decisive role in the development of our partner landscape in Central Europe.”

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ and TASE: MGIC) empowers customers and partners around the globe with smarter technology that provides a multichannel user experience of enterprise logic and data. For more information visit: www.magicsoftware.com.