Arts technology company Spektrix posted double-digit growth in 2017, adding 57 new clients and pushing its customer base to 334.
Revenue in 2017 was £6.46 million vs. £5.06 million in 2016 — an increase of 28 per cent. The company’s international headcount grew from 65 to 92.
New UKI clients include the Victoria Theatre Halifax, Leeds Town Hall, Kilimanjaro Live, Perth Theatre & Concert Halls. Wins in North America include Two River Theatre, WaterTower Theatre, Long Wharf Theatre and Canada’s PuSh Festival.
Founded in 2007 by CEO Michael Nabarro and CTO Matt Scarisbrick, Spektrix is the leading cloud-based box office management software for the arts, encompassing ticketing, direct marketing, fundraising and customer relationship management (CRM).
The software brings marketing and analytics capabilities to arts organisations that were previously only affordable to large retailers, enabling them to quickly generate a holistic view of customers, analyse sales trends in real time, and power audience development.
“We are delighted to be working with Spektrix,” said Zoë Curnow, Director of the Minack Theatre. “The cloud-based system gives us the capability to offer the best possible customer booking experience. The clarity and transparency of the pricing model sets it apart from the competition and the team at Spektrix have been incredibly supportive.”
“We chose Spektrix to take our Box Office and Fundraising services in an exciting new direction,” said Gareth Tottle, Information Systems Manager at the Royal Welsh College of Music and Drama. “We’ve been impressed with the results and are looking forward to working with the Spektrix team in 2018 and beyond.”
Customers joining Spektrix in 2017 also include:
- Minack Theatre.
- Royal Welsh College of Music and Drama.
- Reading Arts.
Other 2017 business milestones:
- Tickets sold through Spektrix grew from 15.9 million in 2016 to more than 20 million in 2017.
- Revenue from ticket sales grew from £297 million+ to £378 million+.
- Charitable donations made through the Spektrix system grew from £18.6 million in 2016 to £46.5 million in 2017.