One of the world’s largest watchmakers, Swatch Group, has announced recently that they’re working towards creating their own smartwatch. The new timepiece will come with its own operating system, rather than having Google’s smartwatch OS implemented. According to Nick Hayek, the CEO of Swatch Group, the company is looking into the possibility of creating a new smartwatch that would use a proprietary operating system that would make it more cost effective for consumers.
According to the sources, the new operating system designed by Swatch would be less battery-hungry and more efficient than what’s already available on the market. Moreover, Swatch has announced that the OS will offer better data protection, making it safer than its competitors. The software, dubbed Swiss OS is expected to launch sometime this year.
Similar to Google, Swatch will make its OS available to other watch manufacturers as well. The first smartwatch to feature the new OS is a new smartwatch from Tissot which was announced for Q4 of 2018. Tissot is part of the Swatch Group but it could prove to be a great marketing strategy that could attract external partners.
Swatch watches are known for being simple, effective watches. There’s no reason to think that the group’s new OS will be anything different than simple and effective. The Swatch Group has already revamped the watch industry once in the 1980s, during the quartz crisis. If they’re as dedicated towards creating a high-quality affordable product now as they were back then, we’re in for a treat.
According to Hayek, the company will be taking a slow approach towards building the new software. It will initially be designed for smaller companies and fresh startups from Silicon Valley and other tech hubs from around the world. According to company representatives, over 100 requests have already been received for the new operating system. With a bit of luck and hard work, Swatch might be able to do what Pebble OS couldn’t.
Unfortunately, as history has shown us, developing an independent operating system for smartwatches is no easy task. Especially if you want it to work with dynamic notifications and common third-party apps. These are just some of the features that buyers will be looking for. On the other hand, there is a good market for a wearable OS that delivers a sleek set of notifications and lasts more than a few days with every charge. Depending on which side you take, you might actually be excited about what Swatch has to offer.
As of right now, the luxury brands that Swatch might rely on for its new software include Tissot and Omega, both part of Swatch Group.
We’re confident that Swatch could save the smartwatch industry in 2018. As long as they keep to their word and develop an operating system that’s light on battery use and doesn’t need too many updates, Swatch could be the leaders of another timepiece revolution.
The vast majority of smartwatches that are currently available on the market are either expensive or inefficient. Prices are upwards of $250 for the most part and battery life is lackluster. An alternative to these options would be more than welcome, as long as Swatch pays attention to the industry needs.
We’ll have to wait and see what Swatch has prepared for us in 2018. If the rumours and announcements are true, we’re in for an incredible new OS that’s going to revolutionize the smartwatch industry.