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The best reads for tech start-ups

A solid foundation is essential when building up a new company. The strongest foundation comes from knowledge, so we have gathered together a list of the best books in the tech industry. Covering a wide array of key areas, such as changing trends and creating the most effective work environment, these books will pave the way to a better understanding.

‘Bold: How to Go Big, Create Wealth and Impact the World’ by Peter Diamandis and Steven Kotler

Diamandis and Kotler’s how-to guide is a straightforward and clear path set out for new business owners. The first section gives you an incredible insight into how start-up companies are today going from ‘initial concept’ to ‘multi-million-pounds status’ quicker than ever, and how tech — like 3D printing and androids — might be influencing this trend. The book then offers a wealth of knowledge and trade secrets from masters of the industry, such as Richard Branson, before culminating in the most pivotal part of the book. Bold’s finale discusses the various, actionable ways you can build your company, with tips on creating lucrative campaigns designed to rocket your start-up to the top. A must-read for the big dreamer.

‘The Industries of the Future’ by Alec Ross

This book by Alec Ross will help you stay one step ahead of the game. A New York Times bestseller, Ross delivers an extensive insight into your industry’s most important advances, from cybersecurity and robotics to genomics and big data, using input from global leaders. As the former senior advisor for Hilary Clinton, Ross has a unique and learned viewpoint on the industry. His extensive travel has given him access to the some of the most powerful people in business, and his book is packed with astute observations regarding opportunities for growth and the unknown tech forces that are changing — or will change — the world.

‘The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future’ by Kevin Kelly

This work covers how various tech trends will transform our lives in the next 30 years. The best part of The Inevitable is how it paints a picture of ways in which technological forces will overlap, mix and come to co-depend on each other — crucial to know if any of these trends relate to your business. The author explores how multiple tech developments, such as AI and virtual reality, may alter how we work, live, and buy. Want to prep your company now for the customer of tomorrow? Then, get ahead of the game.

‘The Lean Start-Up’ by Eric Ries

If you’re just starting out in the tech industry, The Lean Start-Up is for you. This book looks at how new companies can launch, adapt and grow within an industry that has fierce competition. Offering real examples of setting up a new business, you get a great insight into how to make a success of your business and avoid the typical pitfalls. If your goal is to remain innovative in a sector that demands it, this book is a must-read.

‘How Google Works’ by Eric Schmidt and Jonathan Rosenberg

Undoubtedly, Google is a success story like no other. But how did it all start and how has the firm stayed at the top of the game for so long? The authors of the book, Google executives Schmidt and Rosenberg, reveal an interesting insight into decision-making, corporate strategy, and workplace culture. Renowned for its innovation, creativity, and ability to bounce back from errors (remember Wave?), this glimpse into the birth and evolution of Google is a must for anyone who wishes to emulate even a part of its success.

‘Networking Like a Pro’ by Ivan R. Misner

This book is specifically written for new tech start-ups and entrepreneurs. Read this book, and you’ll boost your knowledge of overcoming various networking hurdles that could hold you back as your company grows. For new businesses looking to grow within the industry, reaching out is a vital step. From making useful contacts to develop your business, to implementing an effective referral marketing campaign; Networking Like a Pro offers tools, templates and a results-measuring system to help you action your networking strategy and make valuable business connections.

‘Your One Word’ by Evan Carmichael

Evan Carmichael, the author of this next work, created and sold his company when he was 19 years old. If you want tips on how to emulate his success, make this title the next on your reading list. This book encouraged new starts to look at their business and their goals, to clarify their aims and evolve from there. If you need a boost of confidence and an injection of motivation to start making your tech business dreams come true, immerse yourself in the powerful words of Carmichael.

‘Conscious Capitalism’ by John Mackey and Raj Sisodia

The authors this next work have proposed a revolutionary argument here: capitalism can benefit everyone, from employers to employees. It’s vital to know how to treat the people who encounter you and your new business, be they employees or potential investors. Referencing several other leading companies — such as UPS, Google and Amazon — Conscious Capitalism gives an insightful and expert analysis of how you can infuse your business environment with positivity for the optimum workplace culture (an essential component of Google’s success and almost expected by many people working= within the innovative tech industry today). Your business needs to have a desirable workplace in order to encourage originality and creativity.

‘The Upstarts’ by Brad Stone

Practical advice and real-life examples make this next work a valuable read. The best thing about this book is the incredibly detailed account of two global companies: Uber and Airbnb. Reading this book, you find out how these giants began and developed to become two of the most respected and innovative brands in the world. Between this book and the companies it showcases, you will discover ways to change the established standards to carve your own way. What can your business do to change the world? Build a foundation of priceless knowledge from these books and get your business going in 2018.

This article was created and researched by Where The Trade Buys, a UK-based leading print company that produces quality roller banners.







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