Why SME Leaders Need To Take The Leap – And Move Beyond Traditional CRM

Preact, a specialist Customer Relationship Management consultancy and services provider, today announced the launch of a new digital guide for companies looking to prepare their organisation for sustained future growth. 

Setting out the four tell-tale signs that indicate it’s time for a CRM strategy rethink, Preact’s Playbook for Business Growth with Microsoft Dynamics 365 evaluates how traditional CRM systems can often constrain digital transformation, making it difficult to unify people and processes or give individuals across the business access to the data or capabilities they need to unleash business growth.

“In today’s dynamic marketplace, successful companies need to be proactive and respond fast. Yet many are working with legacy CRM systems that fall short of what’s needed and inhibit their ability to take their business to the next level,” comments Warren Butler, Head of Marketing at Preact.

“Integrating modern CRM technologies into the wider organisational ecosystem can help business leaders ensure their organisations keep moving forward – enabling new connected ways of working and smarter processes that are altogether more agile and more customer focused,” he continues.

Research released by American Express and Oxford Economics at the start of the year reveals how UK SMEs have ambitious plans for the next 12 months. Yet survey respondents confirmed that unlocking this revenue growth will depend on their ability to increase operationa  efficiency (47%) and stay close to changing customer demands (45%).

With UK SMEs chasing down aggressive growth targets, eliminating internal efficiencies and constraints within their business environment is now a top priority. The new guide from Preact has been created to help SME leaders who now face the challenge of taking their businesses to the next level.

“The transition from start-up to scale-up is a critical factor for every growing business, yet many of the companies we encounter struggle to overcome the bottlenecks and stumbling blocks so often associated with rapid business growth,” says Warren Butler.

“Having helped hundreds of organisations with their transformation initiatives, we’ve distilled our learnings in an easy-to-digest guide that shows how companies can move beyond traditional CRM systems and redefine how their business performs,” comments Warren.

Exploring how organisations can take advantage of connected business applications to boost their customer engagement capabilities, the guide sets out the practical steps business leaders can take to ensure their next CRM implementation delivers on every front – and for all stakeholders in the business.

The Preact digital guide A Playbook for Business Growth with Microsoft Dynamics 365 is available for download at https://www.preact.co.uk/.