Norgren Web Stores Benefit From Consistent Approach To Product Data

Norgren, a global provider of fluid and pneumatic motion technologies, has extended its use of my company’s Product Information Management solution into the U.S. market.

This is exciting because as a global business, Norgren has to be able to guarantee accuracy of product information to support international sales. My company’s platform ensures that this business critical requirement can be met and that customers will have an efficient and productive experience when purchasing goods and services online.

Leveraging work already underway in Europe, the decision to extend the use of Hybris into the U.S. is the next step in Norgren’s long-term strategy to replace legacy systems and disparate data sources with a common source of data, creating a single repository for all product data across the globe.

Norgren has already created a central spine of product data for the Norgren Express range of fast moving products in Europe which will be extended with localised data about U.S. measurements, for example.

Karin Catton, CIO at Norgren said: “With such a large range of products available from our catalogue and Web stores, the need to centralise the maintenance and management of complex data across all channels is imperative. Our initial decision to invest in Hybris was based on its proven track record as a premium PIM platform with a broad range of functionality, ease of use and adaptability to support complex processes.”

Ciaran Crowley, Global Express Channel Manager, Norgren, added: “The extension of the Hybris licence into the U.S. will enable us to take a consistent approach to product data in the U.S. as well as in Europe. It will enable us to simultaneously update product data on the Norgren Express catalogue and Web stores, ensuring that our customers have the latest information and pricing to help with their purchasing decisions and requirements. We look forward to working with Hybris in the long term.”

I’d love to hear what software solutions your company is using to enable it to communicate and sell across channels in a consistent and effective way. Feel free to provide feedback in the comments box below.

Carsten Thoma co-founded Hybris in 1997 with the aim of setting a market standard with software solutions, based on state-of-the-art technologies. Carsten is evolving the growth organisation and establishing the North American Operation. Carsten began his career at Hewlett Packard. It was here that he first developed his ideas for a standardised yet highly innovative and flexible e-commerce software, from which emerged one of the leading Multichannel Software Suites available on the market today. Carsten studied law and holds a Bachelor Degree in Business Administration.

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