PeopleBrowsr Report On Facebook Privacy A Fascinating Read

Okay, time to make it a privacy hat-trick and draw your attention to a new report on Facebook and privacy compiled by PeopleBrowsr and Brian Solis. The report makes it clear that privacy enforced on social media networks, such as Facebook, will not add to the collective consciousness and the value of human connection, it will in fact hold it back.

The report states: “The state of privacy online, or perceived lack thereof, is consuming media headlines and status updates worldwide and webwide. What might appear to represent the sentiment of the people, may also in fact, represent media sensationalism. As you’ll see, conversations on Twitter regarding privacy fueled discourse and debate as well as awareness of the issue. At the heart of the privacy debate is Facebook and its ongoing series of changes to its privacy policy. This latest PeopleBrowsr report examines the extent of Facebook privacy story between Facebook’s F8 conference in April 2010 and now.

“On April 21st 2010 as the world watched, Facebook introduced us to its Open Graph at its F8 developer event in San Francisco. The announcement was met with cheers and jeers, what was clear, Facebook and its leader Mark Zuckerberg, above left, were leading us into a new, more public and open Web and way of life. We were moving beyond the point of no return.

“Open Graph is nothing short of a game changer, serving as a new platform that turns the 500 million user strong social network into a personalization engine and a fledging contextual network that connects relevant information, content and people. Now with the universality of ‘Likes’ inside Facebook and around the Web, your Facebook persona and social graph becomes portable. The price? Your privacy is traded for openness. The benefits? A living searchable Web that’s personalized to you and your contacts and those topics that interest you.”

If that has whetted your appetite read the full report here or participate in real time discussion.

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Kevin Tea is a journalist and marketing communications professional who has worked for some of the leading blue chip companies in the UK and Europe. In the 1990s he became interested in how emerging Internet-based technologies could change the way that people worked and became an administrator on the Telework Europa Forum on CompuServe. With other colleagues he took part in a four year European Commission sponsored project to look at the way that the Internet could benefit remote communities. His blog is a resource for SMEs who want to use cloud computing and Web 2.0 technologies.