SmartFocus, global leaders in digital marketing and a key supporter of Graduate Fashion Week, will launch a brand new prize for the 2017 event – the People’s Choice Award – that will reward the event’s best designer as chosen by the Graduate Fashion Week audience.
SmartFocus will launch the new People’s Choice Award at the Graduate Fashion Week Gala Show tonight (June 7th) and will run the complete campaign. The winning designer will be announced over the summer and his or her work will be showcased at a Graduate Fashion Week event at the Houses of Parliament in October.
Sarah Taylor, SmartFocus’s CMO, says: ”We are delighted to be part of Graduate Fashion Week. This is a hugly important investment in the future of our industry and something we take very seriously. All of us at SmartFocus look forward to developing the charity’s ambition to grow their audience and engagement.”
SmartFocus will provide Graduate Fashion Week with its industry leading Message Cloud marketing platform to run the launch of the new award, and support the great work the charity does engaging the best of design talent from across the world.
Martyn Roberts, Creative & Managing Director from Graduate Fashion Week, says: ”The People’s Choice Award and our partnership with SmartFocus will be central to our drive to engage and encourage greater numbers of young talent to join the Graduate Fashion Week family.”
Graduate Fashion Week 2017 takes place from the 4th-7th June at the Old Truman Brewery in East London. The event will feature exhibitions and catwalk presentations from schools, including University of East London, University of Salford, Istituto Marangoni, Kingston University, Manchester School of Art and Edinburgh College of Art, among others. This year’s event culminates in the globally prestigious Graduate Fashion Week Gala Awards Show on the 7th June at The Truman Brewery, 1 Hanbury Street, London, E1 6Q.
Graduate Fashion Week is a charity organisation founded in 1991 to unify both UK and International universities and create a stronghold for the creative industries. Showcasing the work of over 1,000 of the very best students and graduates from the most influential and inspiring universities around the world, Graduate Fashion Week represents the future of creative design talent.