Arts software maker Spektrix secured 41 new clients in 2016, pushing its customer to 278 and growing its North American footprint to 32 arts and entertainment organisations. Ticket volume grew to almost 15 million in 2016 (YTD) from 11.5 million in 2015. The company processed 516,000 merchandise transactions in 2016, 74,000 memberships, and close to 400,000 charitable donations.
New customers include the Marlowe Theatre in Canterbury UK, The Clarice Smith Performing Arts Center in Maryland, Traverse Theatre in Edinburgh, Royal Lyceum Theatre Edinburgh, and Vancouver’s Bard on the Beach festival.
Founded in 2007 by CEO Michael Nabarro and CTO Matt Scarisbrick, Spektrix is the leading cloud-based box office management software for the arts, encompassing ticketing, direct marketing, fundraising and customer relationship management (CRM).
The software brings marketing and analytics capabilities to arts organisations that were previously only affordable to banks and large retailers, enabling them to quickly generate a holistic view of customers, analyse sales trends in real time, and power audience development.
“We are thrilled to be part of the Spektrix family of venues,” said Victoria Murray, Head of Communications, Traverse Theatre, Edinburgh. “The system has allowed us easier access to our data and more intuitive and insightful analysis than we’ve ever experienced before, and the support throughout the implementation process has been exceptional. We’re looking forward to the exciting new discoveries we will make, and the excellent customer service we will be able to offer as Spektrix users.”
Alex Pile, Manager of Guest Experience, The Clarice Smith Performing Arts Center, Maryland, commented: “I love Spektrix. It combines an intuitive, user-friendly interface with powerful, enterprise-level options. The Clarice’s ticket sellers and administrators are thoroughly pleased with how Spektrix is improving our interactions with guests. I’ve had great interactions with Spektrix’s sales, migration, and support teams. I look forward to seeing how the software evolves in the coming years.