Webcollage, the rich product content publishing platform used by the world’s leading brands and retailers, has today announced Montage – a community of carefully selected Webcollage partners that will combine the brand-approved rich product content that shoppers demand, with a new generation of content that is now an integral part of the path-to-purchase.
Webcollage CEO John Federman says of today’s shopper: “There is no doubt that enhanced content — including images, videos, interactive tours, comparison charts, 360 views and other key product attributes – has created a more engaging experience for shoppers. It’s been measured to increase sales anywhere from 12-36%. But, now, shoppers have even more kinds of content that have been shown to drive conversion rates. User Generated Content (UGC) in the form of photos, videos and reviews from users and influencers are increasingly relied upon. So, it only makes sense for our new initiative, Montage, to respond.”
Montage will provide brands and retailers with access to an ecosystem of best in class technology companies, creative agencies and content service providers. This ecosystem can provide new and exciting content options including video, images, user generated content and reviews, that enhance the rich product detail pages already being syndicated by the Webcollage syndication platform.
Webcollage CEO John Federman goes further to speak to the benefits of the initiative, “Montage is a win-win for partners, brands and retailers. Our Montage partners can access the Webcollage syndication platform and global retailer network, which is trusted by more than 1,000 brands and 600+ retailers worldwide; our manufacturer brands can syndicate other types of content at scale with no incremental development required; and our retail partners can add some of the most exciting new content technologies out there to their existing rich product content to further increase conversions and boost sales.”
Webcollage, has already teamed up with software vendors (ISVs) including Reevoo, Olapic and gen.video.
Reevoo CEO Jonathan Callcut says: “ “Reevoo is very excited about partnering with Webcollage. They have a great platform, and through them we’ll have access to over 600 global retail partners. We know user-generated content in all its forms is conversion gold dust – so anything we can do to help brands to squeeze even more value out of what they’re already collecting is good news. And because the content is already there and ready to go, we should start seeing some good results really quickly.”
“Visual user-generated content has changed the way people shop online because it provides valuable, real-world context and creates a more meaningful brand experience,” said Pau Sabria, co-founder of Olapic. “Leveraging Webcollage’s syndication capabilities is a great way for brands to showcase their top customer photos consistently across multiple retail sites and influence the customer’s path to purchase.”
gen.video President, Jessica Thorpe says: “Working with social media influencers to create compelling branded video content is a top tactic for most marketers because of the proven impact influencers have to build trust, drive traffic and impact sales. Our partnership with Webcollage is a great way for gen.video to help brands and retailers tap into the power of influencer marketing and engage shoppers with the right video content, to inform and inspire their shopping journey. The turnkey nature of the Webcollage platform makes it very easy for authentic, engaging influencer video to be made available to shoppers to drive higher sales conversions.”
Webcollage established the industry standard for publishing rich product information to retailer websites. More than 1,000 manufacturers use the Webcollage platform to syndicate rich product content to a network of global retailer partners that includes more than 600 ecommerce websites, including Walmart.com.
For more information about Montage visit http://www.webcollage.com/montage/.