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Analysis / eCommerce

Promotions Aren’t Dead: 5 Ways To Use Them Correctly

Promotion

You might think that the idea of promotions is dead and gone, and that you’re never going to find ways to connect with customers in order to develop trust and to sell your product. You’ve thought of nearly everything to get new people to be just as excited about your new product or service, but for some reason, it just isn’t taking off.

The good news is that you actually can use promotions to benefit your business and that they can be one of the best ways to bring new customers in. Here are some ways you might want to consider it the next time you running a marketing campaign.

1. Advertise Well In Advance

Throwing out a campaign just a few days before you plan on creating deals and discounts isn’t usually the best way to get your message across. While it might be better than nothing, it often takes time to get the word out on social media and to entice people to give your company a try. Make sure you have a solid plan that keeps in mind your advertising ideas a few weeks in advance in order to really get maximum benefit from your promotions.

2. Choose Promotions That Will Interest Buyers

One problem that many companies face is that they offer deals that do not seem interesting to potential customers. It might be worth it to ask former clients and see which products or services they liked the most and which they would recommend to friends or family. You should also take a look at what sells the best and how you can really tout the benefits of what your business has to offer.

3. Use Social Media To Your Advantage

While direct home coupons are still an option today, most people choose to do some research on a company before they buy. This means that they are probably looking for you online before they decide to try your business out. By promoting your discounts on social media where potential customers are already looking, you can end up saving money and also attract a group of clients who might not have made a decision whether to buy or not.

4. Promote Often

Promoting once or twice, even if you do it well and put money behind it, doesn’t guarantee that it will reach customers. In fact, it can almost make it easier for clients to forget to check your business out later. Make sure that you choose a promoting schedule that isn’t too frequent and that doesn’t annoy people, but often enough that they are reminded to check out what you are promoting. The great thing is that most platforms make it easy to schedule posts in advance, so you don’t have to worry about when you should get the word out.

5. Consider Testimonials

One of the absolute best ways to build trust? Ask customers who have been happy with what you’ve done for them to write a small review that you can share along with your promotions. Reviews are a big part of how a customer chooses a brand, and when potential buyers know that others have been happy with your product or service, they are more likely to be, as well.

Using promotions can be much more effective than people realise, and it often takes only a little time and effort to put together a campaign that attracts the potential customers you want.

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Alex is a travel writer and author. She eats a lot of pizza.