Recognising The Business Benefits Of Moving Telephony To The Cloud

Cloud Telephony

It should come as no surprise that so many businesses across the world are starting to embrace cloud computing. Why wouldn’t they, when the benefits of off-premise hosting are not only numerous but compelling: reduced IT costs, flexibility, scalability, economies of scale, business continuity and disaster recovery are to name but a few. Given the advantages it provides, why are these same technology adopters not reaping the rewards that cloud hosting can offer their Unified Comms (UC) opertations?

While businesses are busy moving their IT to the cloud, few have realised the benefits of moving their telecoms and communications there too. This just goes to show that far too many people still think of technology as IT rather than ICT. It may be called cloud computing but it isn’t only IT applications such as email and CRM that can be virtualised; these days it is perfectly possible to have a virtual instance of your IP telephony call control hosted on an off-premise cloud next to your production IT estate.

UK businesses need to bear this in mind because, at the moment, many of them are missing a trick by failing to recognise the business benefits of moving telephony to the cloud. This has been highlighted by a recent survey of UK businesses which found more than half of those using cloud for IT hosting had not considered using it for their telephony and UC. The survey revealed that even when businesses were using cloud for their telephony, they were markedly cautious about doing so, with only a small proportion willing to host more than three-quarters of their telephone systems in the cloud.

Of the 52% of businesses that were not using cloud for their telephony, 44% said control was the main reason for keeping systems on-premise, and just over a quarter had concerns over quality and redundancy compared to traditional telephony systems. In what could be seen as a scathing indictment of the failure of the cloud computing sector to inform customers of the technology’s potential, a remarkable fifth of businesses were not even aware that telephony could be hosted in the cloud.

Given the benefits that IP telephony can provide, ignorance in this case is most definitely not bliss. Cloud-based telephony can deliver speed, flexibility and scalability to a company’s communications and provides a more tailored solution. Just as with IT in the cloud, a hosted telephony service removes the need for large, upfront capital investments and upgrades.

Despite concerns over control, quality and redundancy, telephony in the cloud is just as resilient and secure as on-premise systems. The service also provides the flexibility for businesses to access voice, video and collaboration tools on virtually any device while enjoying the OPEX benefits that are only achievable with cloud. Cloud-based telephony services can deliver a new path to greater business agility for companies while providing them with the flexibility of a pay-as-you-grow environment.

The time has come for companies benefiting from cloud for IT to recognise they have the opportunity to do the same with telecoms and UC. At the moment, many businesses are not taking full advantage of the benefits of cloud computing, and even those using hosted IP telephony aren’t using it to its full potential. In some cases, it doesn’t help that services providers have failed to explain that it makes sense to streamline operations and put telephony in the cloud too.

Businesses anxious about moving telephony to the cloud should look for a converged services provider that can address their quality and control requirement, by using a fully-featured single-instance virtualised IP-PBX that’s fully resilient. It’s perfectly possible for businesses to get the best of on-premise infrastructure with the business benefits of the cloud. All they have to do is call.

IMG_8262

Campbell Williams is a 15-year industry veteran who has held various sales, marketing and business development management roles in a variety of manufacturing, carrier and reseller companies. He started his career in Mitel where he was part of a team that drove the company’s transition from a direct sales and traditional PBX business to a channel focused and IP telephony software provider. Director-level positions at AT Communications and Charterhouse Voice & Data followed before he joined Six Degrees Group in 2011. Campbell is a well-known figure in the industry and he has travelled the world as a presenter and subject-matter expert in a variety of technology fields, including twice addressing global United Nations conferences.