SEO And PPC Are A Waste Of Time For 40% Of Google Searches

Here’s a surprising statistic. With around 40% of Google searches returning a local business result (from Google places) now is the time to focus your attention on new techniques within your search marketing. This proportion continues to grow with the expansion in personalised and mobile search use.

The Best Place to Be On Google

Given that the majority of users prefer to select a natural search result rather than a sponsored link and also that more often than not the local business results are at the top the page it doesn’t take a rocket scientist to determine that the best place to be is in the local business results.

Most businesses still don’t have a strategy as how they are going to target this growing opportunity. Notably searches of this type also tend to be more relevant to companies since they are already targeting searches for the area in which you reside with having to be specific about whether the user has used the postcode, town name or even region.

Greater ROI from Local Internet Marketing

The logical message for marketers is, don’t waste your clients entire internet marketing budget on SEO and PPC when you could be getting greater Return On Investment (ROI) for them from local internet marketing.

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Andrew Rayner is the Director and Founder of online marketing consultancy E-mphasis. Andrew’s expertise lies within the technological side of marketing, through utilising computers and the Internet to create the best office and business environments. He works closely with Search Engine Optimisation (SEO), claiming that this is no ‘black art’ – it takes appropriate applied skill and knowledge. He is highly regarded as an expert in the field of natural SEO and is regularly invited to speak on the topic at conferences and events. Andrew and the team at E-mphasis have pioneered an innovative use of Google Maps and online business listings to create highly targeted Local Internet Marketing strategies. Local Internet Marketing is a hugely untapped area of marketing strategy and one which is now beginning to generate interest and excitement from major UK retail brands.