Heather Baker is founder and Managing Director of award-nominated B2B PR, Social Media and Video Production Consultancy, TopLine Communications. The company helps clients in a range of industries to build thought leadership, through integrated communications campaigns. Heather is the editor of two popular blogs, The B2B Guide to Social Media and the UK Business Blog, which focuses on market entry for international firms. She has a MA in Psychology from the University of Cape Town and is currently studying for her MBA at the London Business School.