You’ve decoupled your enterprise architecture and implemented a service-oriented approach that makes use of business process management and single sign-on. So, now what?

Your using rich internet applications and making use of Web 2.0 and collaborative technologies. So what now?

Leading companies have already begun work on developing “Single User Experience’s (SUE)”. SUE takes the approach that the application is specific to an individual users specific needs, and not an all purpose applications used by many different users for slightly different purposes.

For example, take the word processor: with it you can create documents, letters, fax sheets, memo’s and various other formats of what are essentially documents. However a word processor presents the same options and user interface irrespective of what type of document you create.

It’s no wonder that research has identified that most people only use less than 20% of a word processor capability and virgin users face a steep learning curve.

In the context of SUE a word processor would change it’s menu’s, icons and actions specific to the type of document you are working with or to the type of documents you work within a single context (at home you mainly use one for letters, whereas work mainly for structured documents).

Thus access and ease of use of the tool becomes greatly honed and much more efficient as you do not have to plough through hundreds of irrelevant options.

The concept of SUE can take in many factors to create a more efficient and dynamic interface e.g.:

• Role: The purpose of your use of the application e.g. Secretary, Author, Researcher, Student
• Context: The purpose of your use of the tool customer enquiry, sell to a prospect, or provide information to a collegue
• Channel: The device the application is being accessed from e.g. mobile, PC, Kiosk, Call Centre
• Location: Where the application is being used from e.g. Home, Office, In-transit (car, plane, train)
• Locale: Country from which the application is being accessed

In short, give your technology a persona. Once workers have a single user experience, your business and your customers will quickly feel the benefits.

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