Social Media, Brand Reputation And The iPad
Dave Baldwin, 29/01/2010, posted in "Analysis"
Dave Baldwin is Managing Director of Getronics UK and Ireland. He has worked in the ICT industry for over 15 years, primarily with major private sector companies in the ...more info
Dave Baldwin is Managing Director of Getronics UK and Ireland. He has worked in the ICT industry for over 15 years, primarily with major private sector companies in the retail, telecoms and financial services markets. Dave's career started on the development side, having studied electronic and computer engineering in Birmingham, but after a few years of large systems development it was time for a change and he moved into client management at ICL, where his focus was enhancing IT support and development services. When ICL was bought by Fujitsu, Dave led the transformation of the field support and logistics capabilities to become a world class capability both in terms of service quality and efficiency. After a brief spell as Regional Managing Director of Chubb Fire, Dave re-joined Fujitsu Services to lead their largest customer in the private sector – Royal Mail Group, from which he went on to lead their retail business (2005 – 2008). He joined Getronics in the summer of 2008 for a fresh and renewed challenge, taking the helm of a major provider of ICT solutions to clients across the UK and Ireland. ...less info
The world of social media has become hard to ignore. Social networking sites such as Facebook, Twitter and LinkedIn provide a powerful and cost-effective means to get your message across and broaden your horizons. Used effectively they allow the user to build up a good reputation, access content, make new contacts and create excellent lead generation.
As this Computer Weekly article points out there can also be a downside to social media. Its democratic nature means that a company is unable to control what is said, and some people see this as a problem. Disheartening though it may seem, listening to and crucially, learning from, any negative comments surrounding your organisation, as well as positive, is important. As Mark Borkowski points out in his blog, problem solving and responding to opinion rather than brushing issues under the carpet can gain a lot of respect
Over in San Francisco this week, no one will have escaped the launch of the Apple iPad, which adds another interesting element to mobile computing. Whether it will revolutionise the gaming market or video streaming remains to be seen. It will be interesting to see how it affects business computing too.
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