Social media is about new behaviours, not new technologies

At last some solid, researched advice Social Media: It’s About New Behaviors Not New Technologies from Anthony J. Bradley at Gartner which is not social media / bubble hype. For those of you who are not Gartner clients and cannot see the full report the summary is:

After examining over 200 cases of social media collaboration success, Gartner have identified a set of collective behaviors that underlie almost all successful efforts. They are collective intelligence, expertise location, emergent structures, interest cultivation, mass coordination, and relationship leverage. See a recent Gartner press release for descriptions of each.

However, it will probably take more that this to stop VC’s pouring money into social media companies as the blog Bubblicious shows. Staggering amounts.

However there is a fascinating graph (below) which shows how fast companies reached $1 bn of revenue. BTW Groupon started as a WordPress blog in 2008!

graph

On a more positive note, it is raising the importance of the collaborative capabilities of existing products and it is making all of us think about how the user interface should change to engage users.

Ian Gotts is CEO and Chairman of Nimbus Partners, an established and rapidly growing global software company, headquartered in the UK. He is a very experienced senior executive and serial entrepreneur, with a career spanning 25 years. Ian has co-authored a number of books including “Common Approach, Uncommon Results”, published in English and Chinese and in its second edition, "Why Killer Products Don't Sell" and books covering Cloud computing from the perspective of both the prospective buyer, and the software vendor. Having begun his career in 1983 as an engineer for British Rail, Ian then spent 12 years at Accenture (nee Andersen Consulting) specialising in the project management of major business critical IT projects. During this time, he spent two years as an IT Director, seconded to the Department for Social Security (DSS), with a department of over 500 and a budget responsibility of 40 million pounds.