The growth in subscription-based software is set to continue, however a surprise to many will be that despite the ease in which software can be consumed, the licencing aspect of purchasing your software in this way will become more complex.
The allure of subscription licencing may be appealing, but many incorrectly believe that issues of shelfware (buying too much software) and non-compliant software use disappear by moving to a subscription model. A subscription licence is a payment plan for access to the software, if software is licenced under a subscription model – businesses will still need to understand and keep track of the licence metric.
Licencing Models On The Increase
With the recent growth of subscription based software, many are predicting that software licencing will become simpler. In fact the opposite is likely to be the case. We can expect to see new licencing options designed to close the “value perception gap” where current licencing models fall short. As these new models come online, existing models will remain. Whether that’s perpetual, metered, termed, , pay-per-use or other model. Software vendors will continue to offer traditional licences.
Hybrid Environments Make Compliance Tougher
Software Asset Management is no longer cutting it, Software License Optimisation will be key in this world of virtualised environments – the depth and variety of offerings within Software Licence Optimisation will grow in 2014. Multiple delivery models for Software Licence Optimisation tools will launch, including on-premises, on-demand and managed services.
And Software Licence Optimisation tools and best practice processes will also be linked to other services in the software license lifecycle. For instance, integration with enterprise app stores, service desk solutions, procurement and IT spend management, will help organisations yield greater value from their Software Licence Optimisation investment.
Mobile App Management Matures & Expands
The number and type of applications doing work for the enterprise will increase sharply over the coming year, especially as the mobile app market takes a turn towards business. We will see a rise in both commercially available and “home-grown” apps in the coming year. This means that organisations will be adding yet another layer of complexity in their environments that must be managed, in addition to virtualisation, the cloud and other new technologies.
Those mobile licences will need to be managed and optimised, and will be able to benefit from the same deployment best practices as other software licences. This means organisations will need to incorporate mobility into their Application Readiness and Software License Optimisation plans to ensure efficient testing, remediation, packaging, migration and management of mobile apps.