Streaming Leads To Increased Music Consumption
Christian Harris, 17/08/2010, posted in "Analysis"
Christian Harris is editor of BCW. Christian is an IT journalist with over 17 years industry experience. In that time he has launched, edited and written for numerous magazines ...more info
Christian Harris is editor of BCW. Christian is an IT journalist with over 17 years industry experience. In that time he has launched, edited and written for numerous magazines and Web sites including PC Magazine, ZDNet, TechWorld, VNUnet, PC Advisor, PCW, GameSpot, Stuff, Press Gazette, Web User, The Daily Mail and The Guardian. As a copywriter/blogger, Christian also works on freelance marketing projects that include producing Web sites and writing white papers, case studies and press releases. Christian has a BA (Hons) in Publishing from the London College of Communication. ...less info
A recent survey shows that the use of streaming services make people listen to more music. The survey also suggests that the range of music listened to increases, while users discover more artists and bands than they did before.
“It’s natural that music habits change when people have easy access to millions of songs. Streaming is growing rapidly and this study shows that streaming makes people listen to more music than before. We believe that efficient and payment-based streaming services will lead to better economy for artists, record labels and rights holder’s long term, and that it will turn around recent years descending revenue trend”, said Per Einar Dybvik, CEO of Aspiro Music.
The survey, conducted in Norway in June, shows that one of three Norwegians have now streamed music, and users report that they discover new music and feel more up to date. A good 60% say they feel more up to date on music, 68% listen to more music and 72% say they often find music they didn’t know about prior to using a streaming service.
“We see these results as strong indications that streaming increases both the total consumption of music, as well as broadening the range of music people listen to. We find that very positive, said Per Einar Dybvik”.
When asked if people have streamed music, the difference between women and men is striking. In the survey, 43% of the men and only 19% of the women have streamed music, and 28% of the women don’t know what it means (men 14%). Regarding who streams music, there is also a big difference between urban and rural areas, 46% in urban areas and 21% in rural areas have streamed music so far.
The survey also concludes that streaming services reduce the extent of illegal music file sharing. Over half of respondents (54%) say that streaming causes them not to download music illegally anymore.
“We believe that streaming is a giant step in the right direction, both for people in general and for the music industry, and it is definitely a part of the solution for the future. The key success factor is to develop payment solutions that satisfy the whole music machinery. We believe that our service is a part of making it happen, and we will continue to work to make our users even more satisfied”, concluded Dybvik.
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