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Is The End Of Hadoop Near?

A significant stock price correction took place in April for two of the three major Hadoop distributions (Cloudera and Hortonworks – the third one, MapR, not being a publicly traded company). Since both companies took an almost simultaneous hit my take is that the underlying Hadoop technology explains the market correction to a large extent (see here and here other articles pointing this out). Getting Hadoop to work for business is incredibly difficult and time-consuming (as a reference this excellent article explaining the efforts it took Uber to master big data).  Corporates that invested massively in Hadoop-powered Datalakes are facing serious challenges to derive business value (to put it simply) or to transform themselves into data-centric organizations (as many consultants would phra......

3 Ways GDPR Will Affect Email Marketing: How To Stay Compliant

Many marketers are concerned about how GDPR will impact their marketing activities – particularly as it relates to email. This is totally understandable; marketers are becoming more meta-driven all the time. They’re collecting, storing and processing huge amounts of data at an unprecedented rate – often without even realising it. GDPR will challenge them to do things differently. While the reality may not be nearly as prohibitive as they expect, compliance is essential. The new regulations will affect the following three critical areas: 1. Opt-Ins & Opt-Outs Obtaining consent to send marketing communications is crucial. The GDPR act stipulates that all prospects and customers must agree to being contacted via their personal information. What’s more, this consent must be ‘freely given, ......

Achieving Optimised Cloud-Based Analytics In 3 Easy Steps

Cloud adoption is becoming increasingly widespread in today’s business landscape. Once common objections and concerns around moving to the cloud, such as security, continue to wane. Organisations are identifying and prioritising their IT and business initiatives that might benefit the most from a cloud deployment, and business intelligence and analytics are among those key initiatives. Over the next few years, it is predicted that cloud will be the preferred delivery mechanism for analytics. In a joint Deloitte, EMA, and Informatica State of Cloud Analytics Report survey, 70.1% of the respondents said cloud is already an essential part of their analytics strategy. Despite this upward trend, the challenges of deploying and managing an enterprise-scale cloud analytics can prove to be a stumb......

Why Web Scraping Is Necessary For Big Data

The world is has woken up to the idea of the big data. Both companies and individuals require regular data for different reasons. This is what led to the concept of web scraping or data scraping. One important beneficiary of web scraping is the iPhone app development company. So much data goes into iPhone app development industry. Before any app is developed, it is important to carry out a research to be sure of the need for that app. This is because you must be sure of a particular need before you develop an app to bridge it. With data scraping apps, you may not need to carry out any research. You only need to figure out some websites where the required data can be scraped. Apart from iPhone app development companies, other companies also require various kinds of data for various uses. Th......

The Inside Scoop On Business Analytics Programmes

Discussions on implementing big data in business tend to start with the technology. People tend to think about the software that’s needed, where the sources are to be stored, the tools used to collect data, the platform that will power the analytical ‘crunching’ and more. Technology is certainly a crucial for any business’ analytics strategy, but it is equally vital not to neglect or misjudge the organisational and human elements needed to make the practical application of big data a success. The business intelligence and analytics software market is booming. Business leaders the world over are certainly fuelling market growth with investment in technology and personnel. Industry revenue is expected to reach $18.3 billion this year, up 7.3 per cent from last year, and continue increasing t......

How Big Data And Integration Are Driving Innovation In Healthcare

Medical innovation has undergone a huge transformation lately, driven by personal and portable devices and the ability to integrate them with personal healthcare and information technology systems. We have witnessed tremendous growth in the increased integration of Internet of Things (IoT), wearables and other diagnostics as well as growing integration of information technology, connectivity, access and personalised medicine. In addition, the industry is learning from other sectors about the use of innovative technology platforms and how they streamline processes. In both established and growing economies, healthcare product evolution and innovation are focused on addressing three problems: ageing populations, high patient volume and the need to build cost effective healthcare. These macro......

Now Is The Time For Small Businesses To Embrace Big Data

The term ‘big data’ is now becoming common to entrepreneurs regardless of the size of their business. In the past, only business chains and big organisations had an idea of what it meant and the benefits that came with it. After numerous reports by data science experts, small businesses are now receiving a wake-up call to embrace this data technology. It is now possible to see a business startup hiring a data science consultant to set things on the right track from the beginning. This is a great sign that it is time for small businesses to embrace big data. What Is Big Data For Small Businesses? Technically, big data relates to complex data that a business has to handle on a daily basis, especially if it is being received in large quantities. Due to the need for detailed inform......

3 Significant Digital Marketing Predictions For 2018

Further digitalisation of marketing services has led to a significant change in customer behaviour. The possibility to interact with the brand on every channel has made audiences more demanding, but it has also opened up many opportunities for brands themselves. Here are my thoughts on what three trends will define the year in digital marketing in 2018. 1. Big Data & Personalisation When it comes to getting personalisation right, brands have a mixed reputation. Global research confirmed that we’re particularly bad at it in the UK – in fact 98% of UK consumers believe that there is such a thing as ‘bad personalisation,’ because brands have out of date information (66% of UK consumers said this), or they’re getting personal customer details wrong (63%). Yet brands say on average they’re ......

5 Trends That Will Dominate Digital In 2018

It’s that time again when industry experts predict what will be the key trends in the year ahead. Taking aside the three technology-related trends that are dominating trends talk in 2018,  this is where the digital industry is heading next and what will be the five most significant shifts in digital techniques during 2018. 1. The Year Of The MVP The MVP (minimal viable product) approach has been around for a while now but we’re expecting to see its adoption accelerate in 2018, becoming ‘the accepted way digital is done’. So why will this year be the tipping point? The concept behind an MVP has always been the right approach for digital platform owners, but unfortunately it’s been misunderstood or misused in the wider industry and so stakeholders have been wary of developing their digital p......

The Future Of HR: 5 Hot Trends Shaping The Industry In 2018

HR is constantly changing thanks to new technologies and with so many organisations now collecting data of employees’ activities and performance, most of the trends in HR assessment for 2018 involve people analytics. Software and strategic data analysis also offer solutions for large enterprises where monitoring individuals is more difficult. 1. Using Big Data & AI To Predict Future Behaviour From Past Behaviour With the potential to gather a large amount of the most accurate information on candidates and employees, people analytics – the usage of big data – has evolved as the primary tool for HR professionals in almost every aspect of workforce planning. The most advanced algorithms can not only mine and analyse data to make strategic personnel decisions, but also take it ......

How Systems Integration Will Make You GDPR Compliant

On 25th May 2018, new rules and legislation concerning the collection, storage and processing of personal information relating to individuals in the European Union (EU), also known as General Data Protection Regulation (GDPR), will come into effect. The GDPR is a legal framework setting guidelines for the collection and processing of personal information of individuals in the European Union. With GPDR there will be a focus on evidence-based compliance with specific requirements for transparency and harsh penalties for non-compliance. In fact, for companies who fail to comply, the consequences can be significant, resulting in up to €20m, or 4% of a company’s annual turnover—which when calculated at the group level for multinationals could add up to huge penalties. The new GDPR regulations s......

Predictive Analytics Is Set To Disrupt The Most Conservative Of Industry Sectors

Shipping is a relatively archaic sector when compared with other parts of the economy, but there are signals that this is changing. One of the key elements accelerating the pace of change is better data collection, and the use of analytical technologies. How might maritime companies create and leverage this data to become more efficient, and what are the learnings for other sectors? How can data help industry understand the shifting supply chain and how to serve customers more efficiently? Despite being part of it, I’ve always acknowledged that shipping and the maritime sector are rather conservative. There isn’t a great deal of visionary thinking, as radical change within such a mega-sector has been classed by many as ‘too difficult’.  It took a change of career direction for me question ......