/// Tag Archives: blogs
Informative, non-promotional content delivers sales leads
November 16, 2011
Creating brand awareness and enhancing corporate reputation are most often the objectives of content marketing initiatives, but marketers are finding that having quality content actually...
How to make strategic use of Twitter and blogs
September 14, 2011
Blogging, microblogging and social networking services are rapidly growing in use by business. Can they be beneficial to businesses or are they a pointless waste...
What “mummy bloggers” can teach businesses about social media
September 07, 2011
Even if you don’t have children and rarely read blogs you’ve probably heard the term ‘mummy blogger’. It refers to parents (‘daddy bloggers’ are also...
Top 10 ways to increase sales using Twitter
August 22, 2011
I’ve just spent two weeks on holiday with a pile of books on social media for business. I really want to sharpen up the...
Are we thinking about cloud key management in the right way?
July 01, 2011
There is a lot of talk in certain circles at the moment about key management in distributed on-demand computing environments (aka ‘the Cloud’), but much...
How to get your blog noticed on Google
May 19, 2011
There are three parts to writing a good blog. Identify topics that your clients and potential customers will find helpful and answer questions on. ...
Social media evaluation: Do comments on your blog actually add to the debate?
April 26, 2011
Put your hand up if you regularly comment on blogs. What, not even those by people you rate that are well written, engaging and leave...
Advocate marketing is making social media a must
April 19, 2011
With economic pressures biting more and more resources are under pressure especially marketing budgets. So how do you make the world know about your products...
Nuclear strategy and a new approach for delivering effective information security
April 18, 2011
I had the pleasure of hearing Joseph Nye speak about the future of power last week. Dr. Nye, former Assistant US Secretary for Defense, has...
4 reasons to move your applications to the cloud
March 23, 2011
So your CEO has been to one of the hundreds of Cloud events that have been held so far this year, or has read the...
Companies neglecting their writing risk short-changing their brand
March 11, 2011
I spend nearly every day writing for corporate clients so I give the subject a lot of thought. It occurs to me that companies lavish...
5 tips for maximising your blog’s social media marketing
March 04, 2011
Do I need to mention the most popular social media sites? Probably not, because the likelihood that you have heard about or used Facebook or...
5 essential tips for Twitter success
February 24, 2011
Having success with Twitter takes more than luck and enthusiasm. It takes forethought and planning, but there are some tactics that have proven to...
10 things you should not do as a blogger
February 08, 2011
There are many lists out there that list things to do as a blogger. But few lists on what not to do. Probably because few people...
Think laterally, think outside the box for a better blog
January 21, 2011
A young man was picnicking on a small island on a lake outside Milwaukee, Wisconsin. His girlfriend wanted an ice-cream on that hot day. Being...
