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Mobile Impacts The Consumer Purchasing Funnel

It used to be if you wanted consumer awareness you bought television; if you wanted conversions you invested in coupons. But with the ever-increasing popularity of mobile advertising, the entire ‘funnel’ of the consumer’s purchasing process is changing. In this blog post I identify four key stages in this funnel and examine the impact of mobile. The phone has become an integral part of our daily lives. Consumers now browse for information, use price comparison sites, and involve friends and family in purchasing decisions – all from their mobile handset. As a result, mobile advertising is having a more and more serious impact on the entire purchasing process. So just how can an advertiser make the most of the purchasing process and optimise mobile across all points in the ......

In the cloud we trust – kind of!

A new in-depth study of the impact of cloud computing on everyday life reveals that, although most consumers regularly use cloud services, there is a lack of trust of service providers amongst 69 per cent of UK adults. It also shows that security, privacy and transparency regarding where information is and what’s done with it are the top three concerns people have with cloud services. According to the ‘Generation Cloud’ report, a key challenge for industry, as consumer awareness of the nature of ‘the cloud’ grows, is building trust through awareness raising, education and community engagement. For the report, experts at the centre for Creative and Social Technology (CAST) at Goldsmiths, University of London, analysed the ‘connected’ lives of 15 people over two weeks. This was support......