/// Tag Archives: gamification
Gamification: Game On For Your Business?
January 25, 2012
As technology becomes more interactive and social, one of the biggest challenges for businesses is striking a balance between engaging with customers and asking too...
Met Office campaign demonstrates the value of gamification
October 05, 2011
The Met Office has revealed that a game-based research project designed to assess how people respond to probabilities during weather forecasting has broken participation records...
The growing impact of gamification on interactive marketing
August 23, 2011
As the influence of the games culture continues to grow through social media, mobile apps and multi-player online games, marketers and designers are increasingly turning...
Gamification is the perfect way to engage without being intrusive
August 12, 2011
Content in marketing has always been vital in order to engage customers. Gaming is a perfect way to engage without being intrusive. Many companies create...
Can gamification enliven offline communications campaigns?
August 11, 2011
Communicators should consider using game concepts, or gamification, as a means of enlivening and communicating subjects which are considered dull and with which employees are...
Brands need to think like gamers to benefit from gamification opportunities
August 05, 2011
Game over? Gamification is increasingly popular but not that new. The business case for giving it a go is increasingly tempting and companies that have...
How Capital One’s gamification attempt misses the mark
August 05, 2011
A year or so ago Capital One launched a campaign to try and engage clueless credit card users and help them wise-up about how to...
Gamifying a service is one thing, but can you persuade people to play?
August 05, 2011
Earlier this year, Speedtest.net, the Ookla-owned site that offers some of the most accurate free broadband speed tests around, announced a new innovation. It was...
Gamification is the most efficient way to design social media strategies
August 04, 2011
Gamification is one of the most successful ingredients for building brand advocacy. Gaming mechanics from video games, such as the use of ranks, progression, appointments,...
Is gamification a business fad gone too far?
August 04, 2011
Given the fact that gamification is so clearly based in consumer technology, it can be difficult to make the leap to how it may work...
Why gamification is more than just a bit of fun
August 03, 2011
Gabe Zichermann, author of Game-Based Marketing, predicted that “2011 very much will be the year of gamification”. Half way through the year, it’s fair to...
Gamification offers a compelling method of inspiring brand devotion
August 03, 2011
A new buzzword has crept its way into business boardrooms; the concept of ‘gamification’. ‘Gamification’ aims to tap directly into the natural human behaviour of...
Gamification works for sales, so why shouldn’t every department get in on the act?
August 03, 2011
I came across a new App on the Salesforce Appexchange last week – The Chatter Game. In order to drive adoption of the business...
Gamification offers much more than game mechanics
August 02, 2011
When he penned the line “All the world’s a stage, and all of us merely players”, Shakespeare could have been predicting the evolution of corporate...
Understanding the “enjoy ethos” is key to gamification success
August 01, 2011
Every day we are seeing new approaches being developed in ecommerce – the relatively dated theory of Social Commerce is dominating the buzz. The current...
