/// Tag Archives: gamification
Understanding the “enjoy ethos” is key to gamification success
Every day we are seeing new approaches being developed in ecommerce – the relatively dated theory of Social Commerce is dominating the buzz. The current...
Why does gamification so often fail?
‘Gamification’ is one of those buzz-terms being bandied around by marketers, keen to jump onto the latest digital bandwagon. Today, it seems that customer engagement...

