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Lessons From Key Vertical Markets For Chatbots

New chatbots appear daily across a growing range of businesses and markets, but they are currently in “rock star” mode in a few key verticals. It is here that they demonstrate and provide major benefits and impact. Use the lessons from these verticals for your own chatbot business plans. The pace of chatbot growth and the ensuing hype continues at a rapid pace, making it easy to fall for the hype or misread the market. However, chatbots are making a massive impact in some key areas, and by understanding and following their trends, you will have a better grasp of how to launch your own. business bot Hospitality Welcomes Bots Leading the bot revolution is the hospitality and travel industry with hotels a natural environment for chatbots acting as a digital concierge. Chatbots are already tak......

8 Tips To Make Your Chatbot A Customer Success Story

Chatbots are here to stay, but once a business has built one, unlike a website, they shouldn’t stand still. Here are eight ways you can quickly make the chatbot better, to encourage repeated use from your customers, improve satisfaction and engagement, and make it a key part of your digital business. 1. The chatbot is just part of the customer experience Many businesses, especially startups, look to the chatbot as a way to farm off customer interaction to technology. This isn’t the right approach, the bot needs to be part of an all-around experience. At its simplest, that means if the bot can’t solve a problem it needs to bring it to a person’s attention, not bury the issue in a loop or result in an unsuccessful experience. Don’t be afraid to route chatbot issues to your team or customer s......

The Main Stages Of Marketing Your Restaurant

You want to make your restaurant popular with people — that’s all you desire. From a marketing perspective, there are a lot of factors that you must consider to ensure a successful campaign and this can be achieved through utilising a range of different platforms. In this article, we give you key ingredients for marketing your business. Unless you’re that community restaurant that can rely solely on word of mouth, it’s certain that you’ll need marketing to maintain and increase your customer base. Tell Your Customers Your Story The first step of marketing a business is to inform people of your story. Are you a family business that prides itself on serving the local community? Do you value farm-to-fork and promoting a sustainable business? Or do you simply serve the best burger in your regi......

How To Generate An Effective Digital Content Strategy

The marketing of digital content is one that focuses on creating and distributing relevant content, valuable and consistent with certain strategic objectives, in order to attract and retain a certain audience through online media. The digital content marketing is capable of generating new business, either as a way to get leads from potential customers, which can materialise in future sales, as well as becoming a promoter of sales forces, by providing commercial content that can help them persuade customers and do business. It can be concluded that if you’re able to find the best place to share and distribute your content, you’re on a right track. Also, the content can help optimise the customer experience, by providing information aligned with their interests and that can help them solve t......

5 Ways An App Can Help Your Business Today

Startups and fast-growing companies face a major challenge in the digital business era. There is great pressure for them to be present on social media, app stores and to use the latest technologies like chatbots and AI services. Apps remain one of the leading ways to create a permanent connection with customers, use these key points when it comes to pushing for an app in your business. 1. Useful apps are forever IT departments and developers will often argue over the best method to place your business services, products or information at the disposal of customers. Apps remain one of the most popular formats, with Statista data showing there are over close to 4 million apps on Google Play and 2 million on the App Store. Of those apps, figures show around a quarter are games, 10% are busines......

How To Avoid Complexity And Cost When Building A Chatbot

When talking up their chatbot products, major vendors like to highlight the cast-of-thousands and months of work approach to get their bots up and running for customers. That helps maintain the narrative that all technology is expensive and requires great, costly, expertise. In reality, anyone can build a chatbot, and while a good one takes some effort, specialist providers show it can be done without the need for great effort. Do you want cloud fries with that? Go to any sales conference around technology and the key trend is upselling. “Hi there, want a chatbot? Sure, let’s put it on our platform subscription, let’s get our (expensive) team involved to speed up development, and let’s charge you a few dollars a day for interactions, use of our cloud AI and long-term results storage…” All ......

Marketing Automation: What Chatbots Were Born For!

Doing more with less is a business mantra that has been around since the global recession a decade ago. Today, a similar focus from business leaders expects marketers to work smarter. Cloud services, automation tools and AI can help them reach massive audiences, engage tactically and strategically all with minimal effort. The chatbot call to action Many marketers have run out of room on the traditional marketing automation road, emails and texts are sent on the whim of a database or service, and what used to be complex analytics or segmentation is updated minute-by-minute on a dashboard, so where next? Imagine your store has a growing list of several thousand or a million customers with abandoned shopping carts, or incomplete transactions? How are you going to reach out to all those potent......

4 Ways To Better Manage Your Marketing Data

As a data-driven industry, marketing is heavily dependent upon complete, valid and accurate data to guide decisions and resources. As today’s consumers interact with brands through a variety of different touch points, the type of data being received is always changing. This makes it more important than ever for marketers to manage their customer data and maintain its integrity, validity and accuracy. In this article we discuss four ways to successfully manage your marketing data so you have a platform for making accurate and informed decisions for your business going forwards. 1. Choose your critical data The marketing world is awash with all sorts of customer data, and marketers love to collect it. But is the data you’re collecting actually relevant to what the marketers want to achieve? ......

4 Ways Artificial Intelligence Could Help Your Business Today

The AI era is already here, but many companies see the headlines and assume the rise of intelligent computing is something that only big corporations like Google and IBM are toying with. However, any business can make use of AI technologies thanks to cloud services, to help improve their operations, recruiting, security and even customer services. Is your business ready to take advantage of AI? Artificial intelligence (AI) is all over the news, from this week’s article in Fortune as part of a special report. Among other areas, it focuses on how “China’s two tech titans are battling for supremacy” to endless others espousing the technology’s possibilities. Yet, as shown by recent layoffs at IBM Watson, Ai isn’t simple to build. Yet while the major press focuses on big brands and tech giants......

What To Pre-Install On USB Drives To Increase Conversions

It’s readily accepted using USB drives as a marketing tool can help to increase brand awareness and be an effective part of your marketing efforts. While companies obsess over the style and design of the drives, they often overlook the impact selecting information to be pre-installed on the USB can have. They’re a useful tool USB drives are a tool lots of people use, increasing the potential of your intended targets seeing the information you choose to include. If you use a USB drive that’s branded with your company information, it provides a double hit of marketing. Selecting the best information for the intended user helps to ensure you achieve a greater impact. What can I pre-load? The flexibility of USB drives allows you to use a variety of mediums to convey your messages, from simple ......

4 Simple Ways You Can Increase Customer Trust In Your Business

Finding ways to make clients feel good about using your business can be extremely tricky, especially when information is so easily shared online. However, long-term relationships are usually the backbone of every successful business, and in order to create those partnerships you need to establish trust with your customers. Thankfully, this can be quite easy to do granted that you’re willing to make some changes and listen to what clients need. Here are 4 ways you can build the kind of relationships that will help your business grow and change positively. 1. Develop lines of communication No relationship can thrive without positive communication, and you’ll want to make sure that you can talk to clients if any issues come up while doing business. This might mean having regular calls to addr......

The Potential Gains Of Investment In Marketing

Google’s Car Purchasing UK Report in April 2017 revealed that the investment in direct mail and online display by car dealers in the UK hit £115.9 million in 2016 alone. Car manufacturers have a large marketing budget to use, but not all sectors have this. With online platforms on the rise, visibility in the digital world isn’t cheap. Is it worth the cost? Vindis, a Volkswagen dealership, has explored the matter further. The motor sector Google’s Drive To Decide Report, associated with TNS, reveals how potential car customers are turning more to the internet for information. Over 82% of the UK population aged 18 and over has access to the internet for personal reasons, 85% use smartphones and 65% choose a smartphone as their preferred device to access the internet. These ......