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Business Marketing Done Right: Strategies That Allow You To Climb The Ladder Of Success

As a small business with limited experience in your chosen industry, managing to keep up with your competitors might seem like an implausible goal. Despite the struggles you will be faced with, reaching your desired level of success doesn’t have to involve a long and tiring process, nor that does it have to be an impossible objective. As you might already be aware, marketing plays a crucial role when it comes to expansion and development. However, not everything that used to work back in the day is equally effective in 2018, this is why you should inform yourself properly on your options, and opt for strategies that come with a promising status. Business marketing done right should involve a focus on the following courses of actions: Make social media your best friend The power of social m...

What Should You Expect From A Quality Ecommerce Provider?

E-commerce certainly appears to be one of the buzz words of 2018. As its presence continues to grow, businesses need to be able to leverage the associated benefits in order to eventually reap the rewards. This is easier said than done, as many providers are associated with less-than-stellar services. So, what are some of the hallmarks of a worthwhile platform and how can these qualities propel your online firm to the next level? Let us briefly examine some key features that should always be present.  The single-package design: All within your reach One of the issues with some providers is that they offer services that are not tailored to suit the firm in question. In other words, they have embraced an entirely generic approach. This is akin to assuming that a square peg will fit into a rou...

8 Key Questions To Ask An SEO Agency When Setting Up A Marketing Strategy

Because more and more people are using the Internet every day, you should marketing your business on the same platform. The Internet is accessible and convenient, making it easy for businesses like you to reach out to your target audience, stretch your audience reach, and even improve your brand visibility. This is the reason why search engine optimization (SEO) should be included in every businesses’ marketing strategy. When your website is optimized for search engines, your website will likely rank high in search engine results pages, which can translate to more traffic, customers, and profit. But since SEO can be a complicated matter, hiring an SEO agency to do the job for you might be a better option compared to doing everything by yourself. Not all businesses understand the processes ...

5 Questions To Answer For Chatbot Success

Cloud services make it easier than ever for a business to launch a chatbot to interact with clients, customers or shoppers. However, that ease of use and ability to move fast needs to be tempered by ensuring the bot meets the needs of both end users and the business. 1. What is the business need? If someone in your company says “we need a bot!” The first response has to be “why do we need one, and what are the benefits for us?” The common use cases are to handle growing numbers of queries, speeding up interactions, to help grow a brand or generate revenue. Whatever the need, the team creating and managing the bot require baseline metrics of how the company is now. These can be how many calls do we get a day, or how many email enquiries do we spend time addressing, or comparable figures dep...

4 Things To Keep In Mind When Starting Your New Business

Starting a new business can be a complicated process, and it’s not always easy to begin. Between thinking about which customers you are going to reach, how you are going to attract them to your business, and how you want to advertise, you might feel overwhelmed. Fortunately, there are a few strategies you can use in order to make your business more successful and to encourage grow. Here are some ideas to help you start off on the right foot when opening your new store. 1. Know your customers Your clients are the heart and soul of your business, and they are going to be the main thing you should keep in mind when you begin the process of creating your business strategy. You should know exactly who is likely to step through your front door and what they are likely to buy. Once you have a cle...

How Chatbots Found Their Voice For Greater Business Benefit

Chatbots and virtual assistants were technologies on parallel tracks in the early years of their short lives. But, already a natural synergy is pushing them together, more so as Facebook plans to sell smart devices, and chatbot vendors wish to play in environments where there’s no keyboard. Facebook is the premier western platform for chatbots, with millions of the bots on Messenger offering customer support, information or advice for businesses and brands, large and small. But with the company soon to launch its own version of an Amazon Echo or Google Home smart device, how will that translate into a voice command world? For Facebook, the solution is in the “M”, Facebook’s artificial intelligence service. It ran Facebook’s own chatbot until recently, but retooled with the new voice servic...

Lessons From Key Vertical Markets For Chatbots

New chatbots appear daily across a growing range of businesses and markets, but they are currently in “rock star” mode in a few key verticals. It is here that they demonstrate and provide major benefits and impact. Use the lessons from these verticals for your own chatbot business plans. The pace of chatbot growth and the ensuing hype continues at a rapid pace, making it easy to fall for the hype or misread the market. However, chatbots are making a massive impact in some key areas, and by understanding and following their trends, you will have a better grasp of how to launch your own. business bot Hospitality Welcomes Bots Leading the bot revolution is the hospitality and travel industry with hotels a natural environment for chatbots acting as a digital concierge. Chatbots are already tak...

8 Tips To Make Your Chatbot A Customer Success Story

Chatbots are here to stay, but once a business has built one, unlike a website, they shouldn’t stand still. Here are eight ways you can quickly make the chatbot better, to encourage repeated use from your customers, improve satisfaction and engagement, and make it a key part of your digital business. 1. The chatbot is just part of the customer experience Many businesses, especially startups, look to the chatbot as a way to farm off customer interaction to technology. This isn’t the right approach, the bot needs to be part of an all-around experience. At its simplest, that means if the bot can’t solve a problem it needs to bring it to a person’s attention, not bury the issue in a loop or result in an unsuccessful experience. Don’t be afraid to route chatbot issues to your team or customer s...

The Main Stages Of Marketing Your Restaurant

You want to make your restaurant popular with people — that’s all you desire. From a marketing perspective, there are a lot of factors that you must consider to ensure a successful campaign and this can be achieved through utilising a range of different platforms. In this article, we give you key ingredients for marketing your business. Unless you’re that community restaurant that can rely solely on word of mouth, it’s certain that you’ll need marketing to maintain and increase your customer base. Tell Your Customers Your Story The first step of marketing a business is to inform people of your story. Are you a family business that prides itself on serving the local community? Do you value farm-to-fork and promoting a sustainable business? Or do you simply serve the best burger in your regi...

How To Generate An Effective Digital Content Strategy

The marketing of digital content is one that focuses on creating and distributing relevant content, valuable and consistent with certain strategic objectives, in order to attract and retain a certain audience through online media. The digital content marketing is capable of generating new business, either as a way to get leads from potential customers, which can materialise in future sales, as well as becoming a promoter of sales forces, by providing commercial content that can help them persuade customers and do business. It can be concluded that if you’re able to find the best place to share and distribute your content, you’re on a right track. Also, the content can help optimise the customer experience, by providing information aligned with their interests and that can help them solve t...

5 Ways An App Can Help Your Business Today

Startups and fast-growing companies face a major challenge in the digital business era. There is great pressure for them to be present on social media, app stores and to use the latest technologies like chatbots and AI services. Apps remain one of the leading ways to create a permanent connection with customers, use these key points when it comes to pushing for an app in your business. 1. Useful apps are forever IT departments and developers will often argue over the best method to place your business services, products or information at the disposal of customers. Apps remain one of the most popular formats, with Statista data showing there are over close to 4 million apps on Google Play and 2 million on the App Store. Of those apps, figures show around a quarter are games, 10% are busines...

How To Avoid Complexity And Cost When Building A Chatbot

When talking up their chatbot products, major vendors like to highlight the cast-of-thousands and months of work approach to get their bots up and running for customers. That helps maintain the narrative that all technology is expensive and requires great, costly, expertise. In reality, anyone can build a chatbot, and while a good one takes some effort, specialist providers show it can be done without the need for great effort. Do you want cloud fries with that? Go to any sales conference around technology and the key trend is upselling. “Hi there, want a chatbot? Sure, let’s put it on our platform subscription, let’s get our (expensive) team involved to speed up development, and let’s charge you a few dollars a day for interactions, use of our cloud AI and long-term results storage…” All ...