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Brand Marketers Feel The Power Of The Chatbot

Brands and marketers are in the best possible position to take advantage of chatbots. They have accessible stories to tell, and a license to have fun with a powerful communication tool. According to chatbot platform SnatchBot, brands and marketers represent the sixth most common business use case. Certainly, they are the most exciting, with plenty of buzz around chatbot launches and most likely to generate any press or positive vibe. What most brands aren’t saying is how well their bots perform, either in terms of meeting general expectations or hitting a set business goal. This lack of knowledge may hold back many brands from going beyond experiments, but it should not be too long before breakout cases highlight distinct value and benefits that others will wish to replicate. Where The Bra......

How To Make Your Business’s Website Stand Out From The Competition

When you are looking to improve your website and you want to make sure that it stands out, you might want to consider more than just design or how it looks. There is a lot that goes into making sure that you have a quality website and that you are attracting the right customers to your content. If you’ve been thinking about how you can take your site to the next level, you might want to dig deeper and see where your weak points are. Here are several ways you can reach new clients and encourage them to use your business over the competitors with your website. Look At The Bones Of Your Site While most sites can look beautiful with the help of a good designer, they don’t always have all the infrastructure available in order to attract the right clients. You will want to take a look at the lay......

Ecommerce Thrives On Chatbots, With Lessons For All Verticals

Ecommerce has proven to be a rapid adopter when it comes to chatbots. The segment is tied for second with IT (both on 13% and just behind education at 16%) when it comes to categories of bots built using cloud chatbot provider SnatchBot. The experience of the ecommerce market can provide some good pointers for any business looking to adopt chatbots, as well as for those within the sales industry. With general interest rising fast since 2015’s discussions on conversational commerce, businesses from the largest, like eBay’s AI-powered ShopBot to the smallest are making use of bots. SnatchBot’s chatbot integrates with eBay, Skype, Messenger and many other platforms. They talk to customers, help find out what the need and point them in the right direction. Just a gentle nudge from a bot can he......

Retailers Need To Bridge The Gap Between Online And Offline

2017 was tough for retailers who faced the constant challenge of reducing costs and increasing efficiency whilst trying to stabilise in-store transactions and improve their online sales.  And with recent high profile store closures, retailers are now re-evaluating where their brick-and-mortar shops fits in a market where online continues to outperform.   That said, pundits are predicting that 2018 could be a better year for UK consumers as inflation is set to reduce and wages may start to rise. Less of a squeeze on consumers should be good news for retailers, but rising costs will continue to exert pressure on margins and force retailers to focus on cost reduction and operational efficiency even as demand starts to pick up. So why is there so much pressure on retailers?  Today we live in a......

Why Several Payment Options Can Help You And Your Business

As a seller, the chances are that you would like your customers to feel comfortable while using your service is very high, and you want to encourage hesitant clients to check out your business. The truth is that establishing customer trust, knowing which payment options benefit you, and finding ways to bring new clients in can be overwhelming. However, when you have several ways for customers to pay you, things become a lot easier. Here’s why you should consider having a few payment options available for your business. Seller Fees Even if you have done your best to cut back on expenses for your business, chances are that you are still paying a fee every time a customer buys your product or service. While these fees are often unavoidable unless your client pays in cash, there are ways that ......

Germany: A World Leader In Sales, Technology, And Innovation

When it comes to science and technology, not so many countries in the world have contributed to these areas like Germany. From the high-speed highway, Autobahn, to cutting-edge developments in the medical industry, Germany seems to be one of those world leaders when it comes to technological developments, sales strategies, innovative procedures and processes. With a number of leading high education institutions, and research institutes, Germany has succeeded to maintain a leading position in the IT and technology sector which is difficult to catch up with, if we think of other developed countries in Europe, and even around the globe. Below are presented some of those industries in which Germany is one of the world leaders.  Robotics Innovation Projects Founded By Universities & Researc......

5 Strategies For Even Better Targeted Marketing

One of the biggest challenges marketers face is ensuring that they are getting their message out to those who are most likely to become customers. If you’re unsure whether your marketing is targeted enough, ask yourself: am I reaching my target audience across all the relevant channels? If not, you could be wasting a considerable amount of time and budget. With this in mind, here are five strategies you can implement for more segmented marketing to guarantee a return on investment (ROI). 1. Email Campaigns For Past Purchasers Although finding new customers to target is considered a top priority, customer acquisition costs are on the rise, in fact 70% of existing businesses believe it’s cheaper to retain a customer than trying to attract new ones; so making every efforts to re-attract previ......

5 Common Myths About E-Commerce

E-commerce has become an extremely popular business model in recent years as it has become possible to easily start up a website selling products. This has led to a number of myths and misconceptions becoming commonplace whether it is about the kind of website your need to succeed or the metrics you should track. Here we examine five of the most common myths about e-commerce and look into the truth behind them. Myth 1: The Product Is Everything It is naturally true that if you want to make succeed in the world of e-commerce, you will need to have a great product – this isn’t a myth. But it is a myth that having a high-quality product is enough in itself to guarantee sales and success. E-commerce is a marketplace that is easily flooded given how easy it is to set up a business selling onlin......

5 Platforms That Online Entrepreneurs Should Invest In

Whoever said that the best things in life are free have not taken into account the investment put into them. Or perhaps, he or she is not an entrepreneur. Kidding aside, getting the most out of an endeavour entails risks. Starting a business online is one such endeavour. The monetary risk involved in digital entrepreneurship is possibly the most significant of all. You may have chosen to build your online store to avoid incurring overhead costs from running a physical one. Acknowledging this condition, you then have to make calculated moves when you’re planning to invest in an online platform for your business. Consider this list of the top 5 platforms for online entrepreneurs and see which one is worth investing in: 1. Squarespace: A Creator/Seller Platform Building your business from scr......

Going Global: Multiple Websites, Singular Strategy

Online presence has become a vital component of nearly all modern marketing strategies. No matter what the scale, sector and scope of your organisation, you are very unlikely to be able to operate effectively without a website, an email marketing strategy or a social media channel or two. Maintaining a clear and consistent online presence is challenging enough for a small business, but for large organisations with a global presence it can become even more complicated. The web presence of large organisations is likely to spread across more than one website, and comprise different sites representing different global markets or different business strands. This diversity is essential in order to offer tailored content across regions and products or services; however, it presents some significa......

The 5 Biggest Digital Marketing Changes Coming In 2018 And How To Capitalise On Them

Digital marketing is important in today’s industry due to its ability to hyper-target certain customer bases. In fact, most of marketing these days revolves around identifying who the “perfect customer is” and what they are like. From that point on, it is plug-and-play. Being able to customise who to show your ads to is what is growing the digital marketing scale and slowly pushing traditional marketing to the wayside. Such ventures could mean incredible increases in revenue for companies across the world. Or it could mean incredible losses. As amazing as digital marketing is, it is a black hole that gluttonously swallows dollars for the in-experienced marketer. However, by keeping up with digital marketing changes companies have a shot at this online gold-mine. What are those upcomi......

How To Choose Which Payment Method Is Right For Your Business And Customers

As things rapidly change and new payment methods are adding all the time, you might be wondering if you should narrow down your options as a business. It’s not always easy to know exactly what could work for you and the type of company that you run. When this is a concern, it can be overwhelming to decide which payment methods are likely to help your sales—and which are likely to harm them. Here’s how you can know whether you’re choosing the right type of payment method for your business or not. Is It Simple? Many customers are hesitant enough to hand over information if the payment method process is smooth and with no problems. If you are running into issues with fulfilling those payments, then it’s likely that you might need a change. Cash might have seemed like the best way to go in the......

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