Teens Tend Not To Tweet
Sherrilynne Starkie, 26/02/2010, posted in "Analysis"
Sherrilynne Starkie is a consultant at PDMS. For almost 18 years, Sherrilynne has been advising blue-chip organisations on both sides of the pond, covering Britain, Canada and the United ...more info
Sherrilynne Starkie is a consultant at PDMS. For almost 18 years, Sherrilynne has been advising blue-chip organisations on both sides of the pond, covering Britain, Canada and the United States. For three years, Sherrilynne was the Tech Talk columnist for the Isle of Man newspapers. She serves on the steering committee for Isle of Man Women in Business, is on the Executive Council for the Isle of Man Junior Chamber of Commerce. In the past she was on the management committee for the Isle of Man British Computer Society and the marketing committee of Junior Achievement. ...less info
The Pew Internet Project has just released some research that confirms that Twitter is not the domain of teens. They tend to prefer to use SMS for short messaging, but as they get older, teens do eventually come onto Twitter.Key findings:
- 8% of internet users ages 12-17 use Twitter. This makes Twitter as common among teens as visiting a virtual world, and far less common than sending or receiving text messages as 66% of teens do, or going online for news and political information, done by 62% of online teens.
- Older teens are more likely to use Twitter than their younger counterparts; 10% of online teens ages 14-17 do so, compared with 5% of those ages 12-13.
- High school age girls are particularly likely to use Twitter. Thirteen percent of online girls ages 14-17 use Twitter, compared with 7% of boys that age.
- Using different wording, we find that 19% of adult internet users use Twitter or similar services to post short status updates and view the updates of others online.
- Young adults lead the way when it comes to using Twitter or status updating. One-third of online 18-29 year olds post or read status updates.
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